Shape the Sustainable Future of Travel and Tourism
Tourism has grown to become a global economic industry. Managing international tourism means understanding its diversity and requires a frequent change of perspectives between the various stakeholders involved in tourism: different types of tourists, tourism businesses, the local community, tourism employees, governments, NGOs, activist groups, and tourism industry associations – to name a few.
The USI Master in International Tourism responds to this need by offering a multidisciplinary and forward-thinking approach. While acquiring toolkits of Economics, Communication Sciences, and Management, you master different ways of critical thinking which are key to solving complex problems in tourism.
While our core courses give you a helicopter view of the International Tourism Industry, you specialize yourselfduring your minor in eTourism, minor in Sustainability, the World Challenges Programme, or a semester abroad at one of our selected partner universities.
You study in small intercultural classes taught by an expert Faculty coming to Lugano from all over the world. Through various labs, applied group projects, conferences, field excursions in Switzerland and abroad, Study Tour to a European city destination, tourism internship, you sharpen essential soft skills and gain valuable hands-on experience in tourism at university level.
The USI Master in International Tourism is designed to equip learners from a wide variety of educational backgrounds with the toolkits and soft skills needed to shape international tourism in a sustainable way, creating the best possible start for a successful tourism career.
Our graduates are well-equipped for a high-level careerin the international tourism industry within Destination Management & Marketing Organizations; Transportation & Accommodation companies; (Online) Tour Operators; Event Management & Conferences; Corporate Travel Management; Tourism Research and Consultancy; Governments, NGOs & Tourism Industry Associations.
Get more detailsVisit official programme website
The International Tourism industry urgently needs skilled and creative managers who…
- Understand how to tackle sustainability challenges of tourism and its impact on societies
- Master different ways of critical thinking needed for solving complex problems
- Implement sustainable change integrating the perspectives of local residents, tourists, and service providers
…to create a sustainable future of travel and tourism. Not just in Switzerland, but worldwide.
During your University degree in tourism, would you like to Master…
- Cutting-edge tools to interact successfully in an ever more digital international tourism environment?
- Intercultural competences that take time to develop but are required for present-day international tourism jobs?
- Unique communication and leadership skills that enable a high-level career in the global tourism market?
Check out the full curriculumVisit official programme website
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
DisciplinesInternational Relations Tourism & Leisure Digital Marketing View 14 other Masters in Digital Marketing in Switzerland
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Home contents and baggage
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.Get your student insurance now
Start from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Università della Svizzera italiana (USI) and/or in Switzerland, please visit Student Insurance Portal.
The formal requirement for admission to the USI Master in International Tourism is a Bachelor’s degree in Economics, Business Administration, Management, Communication Sciences, Marketing, International Relations, Political Science, Public Administration, Transportation Science, Geography, Environmental Science, History, Law, Psychology, Sociology, Anthropology, Languages and Literature, Tourism, and other related fields, granted by a recognised university.A one-to-one interview may be part of the application process.
Further information regarding language requirements are listed at
Make sure you meet all requirementsVisit official programme website
International8000 EUR/yearTuition FeeBased on the tuition of 4000 EUR per semester during 24 months.
National4000 EUR/yearTuition FeeBased on the tuition of 2000 EUR per semester during 24 months.
- National: CHF 2000
- International: CHF 4000
Living costs for Lugano
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.