24 months
8000 EUR/year
4000 EUR/year
Tuition fee
Apply date
Start date


The USI Master in International Tourism responds to this need by offering a multidisciplinary and forward-thinking approach. While acquiring toolkits of Economics, Communication Sciences, and Management, you master different ways of critical thinking which are key to solving complex problems in tourism.

Visit the official programme website for more information


Shape the Sustainable Future of Travel and Tourism

Tourism has grown to become a global economic industry. Managing international tourism means understanding its diversity and requires a frequent change of perspectives between the various stakeholders involved in tourism: different types of tourists, tourism businesses, the local community, tourism employees, governments, NGOs, activist groups, and tourism industry associations – to name a few.

While our core courses give you a helicopter view of the International Tourism Industry, you specialize yourselfduring your minor in eTourism, minor in Sustainability, the World Challenges Programme, or a semester abroad at one of our selected partner universities.

You study in small intercultural classes taught by an expert Faculty coming to Lugano from all over the world. Through various labs, applied group projects, conferences, field excursions in Switzerland and abroad, Study Tour to a European city destination, tourism internship, you sharpen essential soft skills and gain valuable hands-on experience in tourism at university level.

The USI Master in International Tourism is designed to equip learners from a wide variety of educational backgrounds with the toolkits and soft skills needed to shape international tourism in a sustainable way, creating the best possible start for a successful tourism career.

Our graduates are well-equipped for a high-level careerin the international tourism industry within Destination Management & Marketing Organizations; Transportation & Accommodation companies; (Online) Tour Operators; Event Management & Conferences; Corporate Travel Management; Tourism Research and Consultancy; Governments, NGOs & Tourism Industry Associations.

Programme Structure

The International Tourism industry urgently needs skilled and creative managers who…

  • Understand how to tackle sustainability challenges of tourism and its impact on societies
  • Master different ways of critical thinking needed for solving complex problems
  • Implement sustainable change integrating the perspectives of local residents, tourists, and service providers

…to create a sustainable future of travel and tourism. Not just in Switzerland, but worldwide.

During your University degree in tourism, would you like to Master…

  • Cutting-edge tools to interact successfully in an ever more digital international tourism environment?
  • Intercultural competences that take time to develop but are required for present-day international tourism jobs?
  • Unique communication and leadership skills that enable a high-level career in the global tourism market?

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

The formal requirement for admission to the USI Master in International Tourism is a Bachelor’s degree in Economics, Business Administration, Management, Communication Sciences, Marketing, International Relations, Political Science, Public Administration, Transportation Science, Geography, Environmental Science, History, Law, Psychology, Sociology, Anthropology, Languages and Literature, Tourism, and other related fields, granted by a recognised university.

To guarantee the optimal ratio between learners and the USI Master in International Tourism faculty, the places offered are limited. Therefore, selection can be effected on the basis of academic results. Admissions will be treated on a case by case basis.

USI Master in International Tourism candidates usually receive the outcome of their application within 10 working days from the day they submitted their application.

A one-to-one interview may be part of the application process.

Tuition Fee

To alway see correct tuition fees
  • International

    8000 EUR/year
    Tuition Fee
    Based on the tuition of 4000 EUR per semester during 24 months.
  • National

    4000 EUR/year
    Tuition Fee
    Based on the tuition of 2000 EUR per semester during 24 months.
  • National: CHF 2000 
  • International: CHF 4000   

Living costs for Lugano

1516 - 2134 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Master of Arts in International Tourism
Università della Svizzera italiana (USI)


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