Study cover for International Tourism
M.A. On Campus

International Tourism

Università della Svizzera italiana (USI)

24 months
Duration
7420 EUR/year
7420 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master in International Tourism at Università della Svizzera italiana (USI) responds to this need by offering a multidisciplinary and forward-thinking approach. While acquiring toolkits of Economics, Communication Sciences, and Management, you master different ways of critical thinking which are key to solving complex problems in tourism.

Visit the official programme website for more information

Overview

Tourism has grown to become a global economic industry. Managing international tourism means understanding its diversity and requires a frequent change of perspectives between the various stakeholders involved in tourism: different types of tourists, tourism businesses, the local community, tourism employees, governments, NGOs, activist groups, and tourism industry associations – to name a few.

The International Tourism industry needs skilled and creative managers who…

  • understand how to tackle sustainability challenges of tourism impacts on societies
  • master various ways of critical thinking needed for solving complex problems
  • change quickly between perspectives of tourists, residents, and service providers

…to create a sustainable future of travel and tourism.

Would you like to master…

  • communication and business skills specifically applied to the international tourism industry?
  • cutting-edge tools to successfully interact in an ever more digital tourism environment?
  • the intercultural sensitivity needed for a high-level career in the globalized tourism market?

Career

Graduating from the International Tourism at Università della Svizzera italiana (USI) gives you…

  • a strong foundation in communication, economics, and management skills specifically applied to the international tourism industry: new media for tourism communication, intercultural communication, tourism economics, economics of transport and mobility, event management, aviation management
  • an in-depth understanding of various tourism experiences: from the cultural history of tourism, to the analysis of today’s tourism consumer behavior, and future sustainable tourism planning and development of places and UNESCO World Heritage Sites; from its design and packaging, to digital marketing and service management of tourism experiences
  • the cutting-edge tools to effectively interact in an ever-increasing international and digital business environment of tourism: project management, negotiation, e-tourism technology, online communication design, usability and digital analytics, augmented and virtual reality

Preparing you to work in various functions within tourism businesses:

  • Destination Management & Marketing organizations
  • Transportation & Accommodation companies
  • Event Management & Conferences
  • (Online) Tour Operators
  • Corporate Travel Management
  • Tourism Research & Consultancy
  • Governments, NGOs & Tourism Industry Associations

Programme Structure

Courses included:

  • Consumer Behaviour in Tourism
  • Cultural History of Tourism
  • E-Tourism Technology Lab
  • Event Management
  • Intercultural Communication
  • International Relations and Tourism
  • Management of Small and Medium Enterprises

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • The formal requirement for admission to the USI Master in International Tourism is a Bachelor’s degree in Economics, Business Administration, Management, Communication Sciences, Marketing, International Relations, Political Science, Public Administration, Transportation Science, Geography, Environmental Science, History, Law, Psychology, Sociology, Anthropology, Languages and Literature, Tourism, and other related fields, granted by a recognised university.
  • To guarantee the optimal ratio between learners and the USI Master in International Tourism faculty, the places offered are limited. Therefore, selection can be effected on the basis of academic results. Admissions will be treated on a case by case basis.

Tuition Fee

To alway see correct tuition fees
  • International

    7420 EUR/year
    Tuition Fee
    Based on the tuition of 7420 EUR per year during 24 months.
  • EU/EEA

    7420 EUR/year
    Tuition Fee
    Based on the tuition of 7420 EUR per year during 24 months.
  • National: CHF 2000 
  • International: CHF 4000   

Living costs for Lugano

1516 - 2134 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

International Tourism
-
Università della Svizzera italiana (USI)

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