• Application Deadline
  • 24 months
    Duration

About

Tourism has grown to become a global economic industry. Managing international tourism means understanding its diversity and requires a frequent change of perspectives between the various stakeholders involved in tourism: different types of tourists, tourism businesses, the local community, tourism employees, governments, NGOs, activist groups, and tourism industry associations – to name a few.

The International Tourism industry needs skilled and creative managers who…

  • understand how to tackle sustainability challenges of tourism impacts on societies
  • master various ways of critical thinking needed for solving complex problems
  • change quickly between perspectives of tourists, residents, and service providers

…to create a sustainable future of travel and tourism.

Would you like to master…

  • communication and business skills specifically applied to the international tourism industry?
  • cutting-edge tools to successfully interact in an ever more digital tourism environment?
  • the intercultural sensitivity needed for a high-level career in the globalized tourism market?

Career

Graduating from the International Tourism at Università della Svizzera Italiana (USI) gives you…

  • a strong foundation in communication, economics, and management skills specifically applied to the international tourism industry: new media for tourism communication, intercultural communication, tourism economics, economics of transport and mobility, event management, aviation management
  • an in-depth understanding of various tourism experiences: from the cultural history of tourism, to the analysis of today’s tourism consumer behavior, and future sustainable tourism planning and development of places and UNESCO World Heritage Sites; from its design and packaging, to digital marketing and service management of tourism experiences
  • the cutting-edge tools to effectively interact in an ever-increasing international and digital business environment of tourism: project management, negotiation, e-tourism technology, online communication design, usability and digital analytics, augmented and virtual reality

…preparing you to work in various functions within tourism businesses and equipping you for a high-level career in the International Tourism industry in:

  • Destination Management & Marketing organizations
  • Transportation & Accommodation companies
  • Event Management & Conferences
  • (Online) Tour Operators
  • Corporate Travel Management
  • Tourism Research & Consultancy
  • Governments, NGOs & Tourism Industry Associations

Programme Structure

Courses include:

  • Consumer Behaviour in Tourism
  • Cultural History of Tourism
  • E-Tourism Technology Lab
  • Event Management
  • Intercultural Communication
  • International Relations and Tourism

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    65

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    513

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

  • The formal requirement for admission to the Master in International Tourism is a Bachelor’s degree in Economics, Business Administration, Communication Sciences, Political Science and International Relations, Transportation Science, Social Sciences, Language and Literature, Tourism, or other related fields, granted by a recognised university.
  • To guarantee the optimal ratio between learners and the Master in International Tourism faculty, the places offered are limited. Therefore, selection can be effected on the basis of academic results. Admissions will be treated on a case by case basis.

Tuition Fee

  • International

    7140 EUR/year
    Tuition Fee
    Based on the original amount of 3570 EUR per semester and a duration of 24 months.
  • EU/EEA

    3570 EUR/year
    Tuition Fee
    Based on the original amount of 1785 EUR per semester and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • CHF 4,000 per semester
  • Applicants whose official residence was in Switzerland pay semester fee of CHF 2,000.

Living costs for Lugano

  • 1516 - 2140 CHF/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

The Foundation for the Lugano Faculties of the Università della Svizzera italiana will award a total of 60 one-off study grants of the amount of CHF 4'000 each.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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