• Application Deadline
  • 24 months
    Duration
The Master in International Tourism at Università della Svizzera Italiana (USI) responds to this need by offering a multidisciplinary and forward-thinking approach. While acquiring toolkits of Economics, Communication Sciences, and Management, you master different ways of critical thinking which are key to solving complex problems in tourism.
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Overview

Tourism has grown to become a global economic industry. Managing international tourism means understanding its diversity and requires a frequent change of perspectives between the various stakeholders involved in tourism: different types of tourists, tourism businesses, the local community, tourism employees, governments, NGOs, activist groups, and tourism industry associations – to name a few.

The International Tourism industry needs skilled and creative managers who…

  • understand how to tackle sustainability challenges of tourism impacts on societies
  • master various ways of critical thinking needed for solving complex problems
  • change quickly between perspectives of tourists, residents, and service providers

…to create a sustainable future of travel and tourism.

Would you like to master…

  • communication and business skills specifically applied to the international tourism industry?
  • cutting-edge tools to successfully interact in an ever more digital tourism environment?
  • the intercultural sensitivity needed for a high-level career in the globalized tourism market?

Career

Graduating from the International Tourism at Università della Svizzera Italiana (USI) gives you…

  • a strong foundation in communication, economics, and management skills specifically applied to the international tourism industry: new media for tourism communication, intercultural communication, tourism economics, economics of transport and mobility, event management, aviation management
  • an in-depth understanding of various tourism experiences: from the cultural history of tourism, to the analysis of today’s tourism consumer behavior, and future sustainable tourism planning and development of places and UNESCO World Heritage Sites; from its design and packaging, to digital marketing and service management of tourism experiences
  • the cutting-edge tools to effectively interact in an ever-increasing international and digital business environment of tourism: project management, negotiation, e-tourism technology, online communication design, usability and digital analytics, augmented and virtual reality

Preparing you to work in various functions within tourism businesses:

  • Destination Management & Marketing organizations
  • Transportation & Accommodation companies
  • Event Management & Conferences
  • (Online) Tour Operators
  • Corporate Travel Management
  • Tourism Research & Consultancy
  • Governments, NGOs & Tourism Industry Associations

Programme Structure

Courses included:

  • Consumer Behaviour in Tourism
  • Cultural History of Tourism
  • E-Tourism Technology Lab
  • Event Management
  • Intercultural Communication
  • International Relations and Tourism
  • Management of Small and Medium Enterprises

Detailed Programme Facts

English Language Requirements

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    65

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    513

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • The formal requirement for admission to the USI Master in International Tourism is a Bachelor’s degree in Economics, Business Administration, Management, Communication Sciences, Marketing, International Relations, Political Science, Public Administration, Transportation Science, Geography, Environmental Science, History, Law, Psychology, Sociology, Anthropology, Languages and Literature, Tourism, and other related fields, granted by a recognised university.
  • To guarantee the optimal ratio between learners and the USI Master in International Tourism faculty, the places offered are limited. Therefore, selection can be effected on the basis of academic results. Admissions will be treated on a case by case basis.

Tuition Fee

  • International

    7334 EUR/year
    Tuition Fee
    Based on the original amount of 3667 EUR per semester and a duration of 24 months.
  • National

    3666 EUR/year
    Tuition Fee
    Based on the original amount of 1833 EUR per semester and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • National: CHF 2000 
  • International: CHF 4000   

Living costs for Lugano

  • 1516 - 2140 CHF/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

International Tourism
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