Service Systems Design

Overview

From the campus in beautiful Copenhagen, Aalborg University offers an exciting, hands-on Service Design education. The Service Systems Design programme of Aalborg University gives students a solid foundation in design methodology, grounded in practical experience and real-world assignments.

Why do we need Service Designers?

Have you ever experienced a long queue in a post office? How much time have you spent at an airport? Or that a hospital could do much more for its patients? More and more, companies, governmental institutions and other organisations are realising the service experience they provide is of vital importance, and can be improved with more considered design.

Because of this, service designers are increasingly in demand. Service Design, as the name implies, is a relatively new design discipline concerned with finding creative solutions to intangible problems. Generally leveraging a human-centred, co-creative approach, Service Design has developed into a progressive design discipline with its own toolkits, skillset, and mindset. At our master’s program in Service Systems Design, students gain a solid understanding, actionable knowledge and practical experience on this growing discipline.

Job and Career

As a service designer, you will become a practitioner that collaborates with public and private companies in designing new services or redesigning existing services. Your expertise will be required in understanding, and addressing user requirements, communicating user experience, promoting users’ participation and supporting the internal organisation of services. Your cross-disciplinary competences, covering IT, design-related, engineering and management skills will allow you to cover strategic roles in service organisations.

Service design consultants are often required in the sectors of travel, healthcare, information services, bank and financial services and retail services. For many of those companies, the key to success is in the way services are designed and organised, or the quality of the interaction between users and the service, or the way users experience the service.