The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.
First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.
Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.
Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.
In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.
Graduates can integrate hundreds of marketing-related professions, with no restrictions in terms of company size (from start-ups to multinationals), markets (b2b, b2c, b2b2c, c2c, c2b, etc.), or industry. For its focus on individual and societal well-being, the programme also supports graduates seeking careers in industries focused on well-being (arts & culture, cosmetics, fashion, financial services, food & beverage, healthcare, insurances, pharma, sport, etc.) or public and non-profit organisations.
The most requested profiles relate to advertising and content management, branding, (digital) marketing, e-commerce, public relations, sales, and more.
Graduates can also launch their own start-up, supported by USI’s incubator.
Get more detailsVisit official programme website
The Master in Marketing and Transformative Economy is a two years, 120 ECTS credits programme helping participants to acquire critical analytical and practical skills grounded in solid and fresh marketing knowledge. Participants should expect to become conscious decision-makers familiar with a variety of market situations and systems (b2b, b2c, b2b2c, c2b, c2c, access-based, gift, and sharing economy). They should also expect to sharpen their ability in interpreting markets, executing effective solutions, forecasting and measuring the effects of their work in terms of competitive, financial, and socio-environmental performances.
This Master integrates the best competences from two Faculties—Communication, Culture and Society and Economics—which award a joint master diploma. It also connects to the business world, via extensive collaborations with professionals, in-company projects, international competitions, and the final field projects.
Check out the full curriculumVisit official programme website
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
DisciplinesEconomics Marketing Management Studies View 38 other Masters in Economics in Switzerland
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
The formal requirement for admission to the Master in Marketing is a Bachelor's degree granted by a recognised university.
The places offered are limited, therefore the selection can be affected on the basis of the academic results.
Further information regarding language requirements are listed at https://www.usi.ch/en/education/master/marketing-and-transformative-economy/admission/language-requirements
Make sure you meet all requirementsVisit official programme website
International8000 EUR/yearTuition FeeBased on the tuition of 4000 EUR per semester during 24 months.
National4000 EUR/yearTuition FeeBased on the tuition of 2000 EUR per semester during 24 months.
- National: CHF 2000
- International: CHF 4000
Living costs for Lugano
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.