Master of Science in Marketing and Transformative Economy, M.Sc. | Università della Svizzera italiana (USI) | Lugano, Switzerland
24 months
Duration
8000 EUR/year
4000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master in Marketing and Transformative Economy from Università della Svizzera italiana (USI) is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.

Visit the official programme website for more information

Overview

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.

First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.

Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.

Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.

In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.

Career

Graduates can integrate hundreds of marketing-related professions, with no restrictions in terms of company size (from start-ups to multinationals), markets (b2b, b2c, b2b2c, c2c, c2b, etc.), or industry. For its focus on individual and societal well-being, the programme also supports graduates seeking careers in industries focused on well-being (arts & culture, cosmetics, fashion, financial services, food & beverage, healthcare, insurances, pharma, sport, etc.) or public and non-profit organisations.

The most requested profiles relate to advertising and content management, branding, (digital) marketing, e-commerce, public relations, sales, and more.

Graduates can also launch their own start-up, supported by USI’s incubator.

Programme Structure

The Master in Marketing and Transformative Economy is a two years, 120 ECTS credits programme helping participants to acquire critical analytical and practical skills grounded in solid and fresh marketing knowledge. Participants should expect to become conscious decision-makers familiar with a variety of market situations and systems (b2b, b2c, b2b2c, c2b, c2c, access-based, gift, and sharing economy). They should also expect to sharpen their ability in interpreting markets, executing effective solutions, forecasting and measuring the effects of their work in terms of competitive, financial, and socio-environmental performances.

This Master integrates the best competences from two Faculties—Communication, Culture and Society and Economics—which award a joint master diploma. It also connects to the business world, via extensive collaborations with professionals, in-company projects, international competitions, and the final field projects.

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS
5.5
TOEFL admission requirements TOEFL® IBT
65

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS
5.5
TOEFL admission requirements TOEFL® IBT
65

Other requirements

General requirements

Academic requirements

The formal requirement for admission to the Master in Marketing is a Bachelor's degree granted by a recognised university.

The places offered are limited, therefore the selection can be affected on the basis of the academic results.

Language requirements

Further information regarding language requirements are listed at https://www.usi.ch/en/education/master/marketing-and-transformative-economy/admission/language-requirements

Tuition Fee

To alway see correct tuition fees
  • International

    8000 EUR/year
    Tuition Fee
    Based on the tuition of 4000 EUR per semester during 24 months.
  • National

    4000 EUR/year
    Tuition Fee
    Based on the tuition of 2000 EUR per semester during 24 months.
  • National: CHF 2000 
  • International: CHF 4000  

Living costs for Lugano

1516 - 2134 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Master of Science in Marketing and Transformative Economy
-
Università della Svizzera italiana (USI)

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