Study cover for Marketing and Transformative Economy
M.Sc. On Campus

Marketing and Transformative Economy

Università della Svizzera italiana (USI)

24 months
Duration
7420 EUR/year
7420 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master in Marketing and Transformative Economy from Università della Svizzera italiana (USI) is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.

Visit the official programme website for more information

Overview

First, the Master in Marketing and Transformative Economy from Università della Svizzera italiana (USI) brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. 

This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.

Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.   

Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.

Career

Graduates can aspire to enter companies of different size in a plethora of marketing positions.

Due to its uniqueness, the Master helps join both traditional marketing-oriented companies and innovative enterprises active in emerging market systems.

Due to its focus on well-being, the Master supports candidates to enter either well-being-driven industries (e.g. arts & culture, financial services, sport, food & beverage, insurances, healthcare, pharma) or public and non-profit organizations, whose mandate is to pursue customer welfare.

Programme Structure

Courses included:

  • Economics of Well-being
  • Orthodox and Critical Perspectives in Marketing
  • Corporate Strategy
  • Consumer Vulnerability and Well-being
  • Organizational Behaviour
  • Digital Challenges in Marketing and Big Data
  • Communication Law

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • By attending in person, during the Master’s studies, a selection of our Bachelor’s courses and taking the exams during the regular sessions. The credits have to be earned before the end of the third semester. 
  • By self-studying a selection of our Bachelor’s courses. In this case, the instructors of the assigned courses provide specific readings. Exams are organized when the student is ready. The courses are defined by the Master’s academic director. The reading and the evaluation are in English. 
  • By attending Bachelor's courses at another recognised University prior to starting the Master’s studies. 

Tuition Fee

To alway see correct tuition fees
  • International

    7420 EUR/year
    Tuition Fee
    Based on the tuition of 7420 EUR per year during 24 months.
  • EU/EEA

    7420 EUR/year
    Tuition Fee
    Based on the tuition of 7420 EUR per year during 24 months.
  • National: CHF 2000 
  • International: CHF 4000  

Living costs for Lugano

1516 - 2134 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Marketing and Transformative Economy
-
Università della Svizzera italiana (USI)

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