In an extremely dynamic environment, where society and markets are increasingly complex and interconnected, communication is key to understanding and giving meaning to business. More than ever, management occurs in conversations and interactions. Corporations are moving fast towards platform based business models and “agile” ways of organising.
This is why today organisations require professionals with cross-cutting management and communication competences. In this context Corporate Communication professionals help organisations to cultivate and protect their reputation, by engaging with internal and external stakeholders, and by nurturing and communicating the organisations’ purpose and identity.
The programme favours a strategic and multi-stakeholder approach to corporate communication, grounded in a sound knowledge of management. In order to help develop analytical and decision making skills, lectures are integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, individual and group projects, interaction with professionals, etc.
MCC prepares students to start a career in the corporate communication profession as well as to take communication-intensive management roles in areas such as HR, sustainability, compliance, social media, marketing, etc.
The skills acquired meet the requirements for professional careers in organisations of different kinds as well as in communication agencies and management consulting firms.
Corporate communication profiles acquired a growing relevance in the last 15 years. They involve leadership roles regarding corporate brand, culture, reputation, social responsibility, with a multi-stakeholder approach. They also involve growing coordination with other departments such as Finance, HR, Compliance, Marketing, etc.
Graduates can pursue career options related to a specific corporate function in communication departments with a holistic approach to strategic communication planning, or a specialized communication profile in other departments where communication management expertise is needed. Examples are public affairs, investor relations, sustainability, or employee communication profiles.
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The programme stretches over two years (120 ECTS credits).
During the first year, MCC students attend core courses, while during the second year they personalise study curricula according to their individual interests and apply what they have learned.
The first semester provides a solid general management foundation, covering topics such as strategy, organisation, finance, stakeholder management, and marketing.
The second semester provides courses addressing communication relevant aspects.
During the third semester, students can choose among a rich selection of elective courses or opt for an exchange programme with another university in Switzerland or abroad.
During the last semester, students work on their capstone (18 ECTS) and attend a set of professionalizing courses (12 ECTS).
Check out the full curriculumVisit official programme website
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
DisciplinesMarketing Management Studies Corporate Communication View 4 other Masters in Corporate Communication in Switzerland
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We are not aware of any academic requirements for this programme.
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The formal requirement for admission to the Master's degree in Corporate Communication is a Bachelor's degree in Social Sciences granted by a recognised university.
Candidates are expected to have acquired basic concepts of management, economics, marketing statistics and communication sciences corresponding to introductory courses in these subjects in Bachelor programs in order to follow effectively the programme.
The places offered are limited, therefore the selection can be effected on the basis of the academic results.Language requirements
Further information regarding language requirements are listed at https://www.usi.ch/en/education/master/corporate-communication/admission/language-requirements.
Make sure you meet all requirementsVisit official programme website
International8000 EUR/yearTuition FeeBased on the tuition of 4000 EUR per semester during 24 months.
National4000 EUR/yearTuition FeeBased on the tuition of 2000 EUR per semester during 24 months.
- National: CHF 2000
- International: CHF 4000
Living costs for Lugano
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.