The Corporate Communication from Università della Svizzera italiana (USI) prepares students to start a career in the corporate communication profession as well as to take communication-intensive management roles in areas such as HR, sustainability, compliance, social media, marketing, etc.
The skills acquired meet the requirements for professional careers in organisations of different kinds as well as in communication agencies and management consulting firms.
During the first year, MCC students attend core courses, while during the second year they personalise study curricula according to their individual interests and apply what they have learned.
The first semester provides a solid general management foundation, covering topics such as strategy, organisation, finance, stakeholder management, and marketing.
The second semester provides courses addressing communication relevant aspects. Their discussion is strongly linked with the concepts of general management, with the aim to highlight how communication is at the heart of organising practices and how communication management requires a deep understanding of the organisational logics.
For instance, the Corporate Identity and Image course develops the understanding of how nurturing corporate identities, brands and reputations supports and informs the overall corporate strategy. Other examples of complementary courses are Organisational Behaviour and Organisational Communication or Essentials of Finance and Investor Relations. Methodological courses complete the offer of core courses, based on the strong belief that research is the bedrock of Corporate Communication, and given the increasing relevance and amount of data circulating today.
Graduates from the programme will be ready to enter the corporate communication profession as well as to take communication-intensive management roles in areas such as HR, sustainability, compliance, social media, marketing, etc. The skills acquired meet the requirements for professional careers in organisations of different kinds as well as in communication agencies and management consulting firms.
- Orthodox and Critical Perspectives in Marketing
- Organizational Behaviour
- Corporate Strategy
- Essentials of Finance
- Communication Law
- Corporate Governance
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
DisciplinesMarketing Management Studies Corporate Communication View 14 other Masters in Marketing in Switzerland
We are not aware of any academic requirements for this programme.
- By attending in person, during the Master’s studies, a selection of our Bachelor’s courses and taking the exams during the regular sessions. The credits have to be earned before the end of the third semester.
- By self-studying a selection of our Bachelor’s courses. In this case, the instructors of the assigned courses provide specific readings. Exams are organized when the student is ready.
- By attending Bachelor's courses at another recognised University prior to starting the Master’s studies.
International7420 EUR/yearTuition FeeBased on the tuition of 7420 EUR per year during 24 months.
EU/EEA7420 EUR/yearTuition FeeBased on the tuition of 7420 EUR per year during 24 months.
- National: CHF 2000
- International: CHF 4000
Living costs for Lugano
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.