Corporate Communication

Overview

The Corporate Communication from Università della Svizzera Italiana (USI)  prepares students to start a career in the corporate communication profession as well as to take communication-intensive management roles in areas such as HR, sustainability, compliance, social media, marketing, etc.

The skills acquired meet the requirements for professional careers in organisations of different kinds as well as in communication agencies and management consulting firms.

During the first year, MCC students attend core courses, while during the second year they personalise study curricula according to their individual interests and apply what they have learned.

The first semester provides a solid general management foundation, covering topics such as strategy, organisation, finance, stakeholder management, and marketing.

The second semester provides courses addressing communication relevant aspects. Their discussion is strongly linked with the concepts of general management, with the aim to highlight how communication is at the heart of organising practices and how communication management requires a deep understanding of the organisational logics. 

For instance, the Corporate Identity and Image course develops the understanding of how nurturing corporate identities, brands and reputations supports and informs the overall corporate strategy. Other examples of complementary courses are Organisational Behaviour and Organisational Communication or Essentials of Finance and Investor Relations. Methodological courses complete the offer of core courses, based on the strong belief that research is the bedrock of Corporate Communication, and given the increasing relevance and amount of data circulating today.

Career Prospects

Graduates from the programme will be ready to enter the corporate communication profession as well as to take communication-intensive management roles in areas such as HR, sustainability, compliance, social media, marketing, etc. The skills acquired meet the requirements for professional careers in organisations of different kinds as well as in communication agencies and management consulting firms.