Overview
The M.S. in Integrated Marketing Communication is offered by University Of Mississippi. The curriculum blends theory, insight, and real-world application with a focus on the strategic integration of several media fields, including advertising, public relations, brand strategy, digital media, direct mail, content marketing, and research.
History
The IMC program was approved in 2011, and the first classes were offered that year. Today, around 1,300 students are enrolled in the undergraduate program. The graduate program in IMC began in 2012 as a track in the M.A. in Journalism, growing quickly from five students to 50 in a few short years. In 2018, the program was changed to the M.S. in IMC, and now you can earn the degree in the Residential Program or in the Online Program.
Programme Structure
Courses include:
- Design and Visual Thinking
- Consumer Research and Insights
- Brand and Relationship Strategies
- Advanced Integrated Marketing Communication Campaigns
- Content Marketing
- Crisis Communication
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Communication Studies Marketing View 322 other Masters in Communication Studies in United StatesAcademic requirements
English requirements
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
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Other requirements
General requirements
- Official transcript
- Three letters of reference
- Curriculum Vitae
- Personal statement
Tuition Fee
-
International
47506 USD/yearTuition FeeBased on the tuition of 47506 USD per year during 24 months. -
National
47506 USD/yearTuition FeeBased on the tuition of 47506 USD per year during 24 months. -
In-State
30284 USD/yearTuition FeeBased on the tuition of 30284 USD per year during 24 months.
Living costs for Oxford
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Scholarships Information
Below you will find Master's scholarship opportunities for Integrated Marketing Communication.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.