Studyportals

Advanced Marketing Management

Lancaster University - Management School

M.Res.
12 months
Duration
22000 GBP/year
16000 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Advanced Marketing Management MSc is focused on providing you with the opportunity to develop the skills and knowledge you need to further develop your career in marketing management.

Overview

Bringing together leading-edge theory and a unique perspective on the practice of marketing management, the programme revolves around three key strands of learning:

  • Developing a comprehensive and profoundly ‘integrative’ knowledge of marketing
  • Acquiring a critical perspective on the practical application of marketing management theory, and a deep understanding of the character of the real world of marketing management practice, the forms of problems encountered and marketing management decision-making
  • Development of the collaborative and deliberative skills crucial to effective contribution in marketing management roles.

The programme has a deep focus on marketing management practice and revolves around the key problems and issues faced by marketing managers. 

Programme Structure

Courses include:

  • Marketing in Practice
  • Researching Markets and Marketing
  • Developing a Critical Understanding of Marketing
  • Brand Management
  • Critical & Creative Communications
  • Managing Marketing Channels
  • Digital Marketing
  • Business Models & Market-Makers
  • International Marketing Management

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7

Other requirements

General requirements

  • Graduates who have extensive marketing experience gained either practically within industry, or with a degree in Marketing or a related business subject with a significant marketing component. Previous study needs to be in a range of marketing disciplines.
  • 2:1 (UK hons) degree or equivalent in Marketing or related business subject.

Tuition Fee

  • International

    22000 GBP/year
    Tuition Fee
    Based on the original amount of 22000 GBP per year and a duration of 12 months.
  • National

    16000 GBP/year
    Tuition Fee
    Based on the original amount of 16000 GBP per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

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Advanced Marketing Management
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Lancaster University - Management School

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