14 months
Duration
10714 EUR/year
10714 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Choosing the Marketing programme at Alba Graduate Business School for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. 

Visit the official programme website for more information

Overview

The Marketing programme at Alba Graduate Business School can prepare you for these challenges.It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.

Career 

After completing the program participants should be able to:

  • Apply relevant marketing knowledge to simple and complex marketing problems.
  • Readily transfer practical skills and marketing tools to professional marketing positions.
  • Strategically think about markets, product and service offerings 
  • Analyze customers, competitors, and the internal company environment in a creative and measured way.
  • Design, implement and tangibly evaluate marketing programs.

Accreditation

Accredited by the New England Association of Schools and Colleges (NEASC).

Programme Structure

Courses include:

  • Consumer Behavior
  • Financial Fundamentals
  • Business Statistics
  • Business Writing & Presentation Skills
  • Marketing Research 
  • Advertising Management
  • Marketing Strategy
  • Digital Marketing
  • Brand Management

Key information

Duration

  • Part-time
    • 14 months
    • Flexible

Start dates & application deadlines

More details
Rolling admissions |Upcoming deadline : May 31

Delivered

On Campus

Academic requirements

GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
550

Other requirements

General requirements

  • Hold a bachelor’s degree; - Provide evidence of excellent command of the English language;
  • Need to be currently employed or self-employed (valid for the part time mode only) GMAT tests are optional unless the Academic Committee requires the applicant to take them: in any case, scores of 550 or more (GRE >155) can strengthen your application and help you secure a scholarship.
  • The completed application form, including one recent photograph in jpeg format;
  • Two letters of recommendation in Greek or in English language.
  • Official Academic Transcripts as well as Certified copies of degrees from each undergraduate, graduate or professional degree earned;
  • Proof of competence in the English language (unless schooled in English), e.g. Proficiency or TOEFL or IELTS.
  • Three Essays, as indicated in the Application form;

Tuition Fee

To alway see correct tuition fees
  • International

    10714 EUR/year
    Tuition Fee
    Based on the tuition of 12500 EUR for the full programme during 14 months.
  • EU/EEA

    10714 EUR/year
    Tuition Fee
    Based on the tuition of 12500 EUR for the full programme during 14 months.

Living costs for Athens

595 - 760 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

  • GMAT Scholarships - Those candidates who bring GMAT score from 700 and above, will be granted a scholarship of 60% of the total tuition fees for all MBA and MSc's (Excluding the Executive MBA, Double Masters for Lawyers and the MSc in ISF Programs). Candidates with high GMAT bellow 700 are also eligible for smaller scholarships.
  • SEV (Hellenic Federation of Enterprises) Scholarships - SEV (Hellenic Federation of Enterprises) offers ten (10) partial scholarships for graduate studies at ALBA.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing
-
Alba Graduate Business School

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