Applied Cultural Analysis

Overview

This hands-on programme will teach you how to conduct cultural analysis, solving concrete problems in corporations, public institutions and NGO’s. You will be trained in ethnographic field work, in organizing projects and communicating results. You will be working in close contact with the job market, supported by cutting-edge university research known for shaping cultural analysis in Scandinavia.

Consumer values, lifestyles, cultural diversity, entertainment and art. These are some of the subjects a master in Applied Cultural Analysis (MACA) is an expert in. The education combines hands on corporate assignments with research based knowledge, and with a master from MACA you'll be able to solve problems in corporations, public institutions and NGO’s.

The innovative master programme in Applied Cultural Analysis, offered by the University of Copenhagen, applies the tools of cultural analysis to the workplace, opening new career opportunities in both the public and private sector. The Master of Applied Cultural Analysis is a hands-on programme that will teach you how to conduct cultural analysis, solving problems in corporations, public institutions and NGO’s. You will work and study in close contact with the job market and supported by cutting-edge university research.

Career Opportunities

• The MACA programme focuses on how cultural analysis can contribute to the understanding of cultural phenomena in an occupational setting: How are culture and economy intertwined in the analysis of new market and consumer preferences? How can cultural analysis contribute to processes of innovation? How do processes of globalization and local lifestyles intersect in regional contexts?

• The master programme is developed at the universities in close co-operation with a number of companies with an interest in hiring employees with qualifications within innovation, project management, market analysis and communications.