Sustainability Impact

Overview

Overview

This new online MBA Sustainability Impact at University of Stirling will seek to provide flexibility of learning and contemporary insights using the Insendi platform and methodology. By working across the Insendi platform, there will be enhanced opportunities to network with partner universities which are specialising and offering content in their niche areas of expertise. Thus benefiting the students’ experience in the online environment.

This course will first establish a baseline of content expected of an MBA, embedding the necessary skills to coordinate, manage, and guide business decisions. You will develop skills in accounting and finance, operations management, strategy, people management, project management, and consumer and marketing insights.

A core notion in MBAs is that business is about defining a problem, and businesses are created to provide solutions to the inevitable market demand where problems exist. With this specific MBA Sustainability Impact, we look at the increasing pressures faced by our society and businesses to adapt to a range of social and environmental problems in our increasingly complex 21st century society. This is set against a backdrop of “climate crisis” and the need for organisations to move towards achieving net-zero targets.

At Stirling we provide specialist expertise in how the impact economy has developed, how impact can be maintained and measured with financial returns, all while upholding the social and environmental purposes of that aspect of a business’ contribution.

The course will cover how different markets, as well as different business stages and scales, can engage with defining a new purpose, while measuring and maintaining impact in line with that purpose. This includes new frameworks for measuring business impact on climate, society, and the environment. How these markets can be targeted in line with a given purpose will be challenged through the re-thinking of marketing strategies.

The routes to scaling an impact, including the importance of technology, will be covered. The increasing accessibility to new markets through technology provides new ways of solving social and environmental problems while providing new business models and new ways of financing and scaling an initiative. Technology and innovation will continue to play an important role in the improvement of human welfare, as well as in adapting to the environmental and social challenges of the 21st century.

Pressures such as net-zero commitments in response to climate change will challenge businesses, as well as influence market expectations of what the role of business in society should be. Businesses will need to adjust to new governance as well as new social, and behavioural structures. This MBA will also cover how to manage these difficult transitions.