Economics and Business Administration - Marketing

Overview

Graduates of the  Economics and Business Administration - Marketing programme from Aarhus University have expertise in value creation, innovation, communication and channel management, pricing, marketing research, customer relationships, and marketing strategy complemented by state-of-the art knowledge about developments associated with the digital transformation.

A Key Component Of Business

Marketing is indispensable to top management when it comes to picking served markets, competitors, and business portfolios. Customers are central to marketing too, which means making promises that match the target group’s needs and then meeting or exceeding expectations. Marketing can be applied to both commercial and non-commercial purposes – e.g. selling products or services, but also promoting favourable behaviour.

This work is often international in scope, a characteristic mirrored in the course content offered on the programme at Aarhus University, which has an international staff and a diverse student body.

Social And Academic Activities

Aarhus BSS hosts a rich and varied programme of activities for you as a student, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars, and celebrations, so there is plenty of scope for meeting and networking with like-minded people, discovering new areas of academic interest, and socialising with fellow students. CAREERS Graduates with the MSc in Marketing have state-of-the-art knowledge about value creation and innovation management, brand management, pricing, marketing research, customer relationships, communications management, and marketing management and strategy in the digital age. They are ready to take on a range of management roles including consumer or market-insights research consultancy, entrepreneurship, innovation, and communication in both private and public sectors. Their skills are very much in demand – so career prospects are very bright.

AARHUS BSS

Aarhus BSS (School of Business and Social Sciences) is one of Aarhus University’s four faculties. With approximately 13,000 full-time students, several thousand part-time students, more than two hundred PhD students and nearly six hundred faculty members, Aarhus BSS ranks among the largest business schools in Europe and is Denmark’s biggest business and social sciences unit at university level. Building on its broad academic base, it encompasses both traditional business and social science disciplines. Aarhus BSS holds the distinguished AACSB, AMBA and EQUIS accreditations and is thus a triple-crown business school.

Learning In An International Context

At Aarhus BSS, we conduct research and teaching at the highest academic level. We are dedicated to imparting to our students exactly the knowledge, skills, and experience that are in demand – the skills that are essential for engaging in professional business activities in a global marketplace. Our broad scope enables us to attract researchers, lecturers, and students from all over the world. With their help, we have built an international environment in which academic and cultural views are exchanged, experiences gathered, and friendships formed. Our students are encouraged to take a semester abroad at one of Aarhus BSS’s approximately three hundred partner universities around the world. Studying abroad is an excellent opportunity for you to expand your horizon academically, culturally and personally, and for you to acquire valuable international experience and qualifications that are in high demand in companies and organisations everywhere