Economics and Business Administration - Digital Business Management

Programme Structure

DEEP UNDERSTANDING OF THE DIGITAL BUSINESS

Digital technologies have become a driving force behind business transformation for companies of all sizes across all industries and sectors. Digital transformation involves the development of structures and processes that allow the company not only to leverage data and algorithms to improve its efficiency, but to facilitate interactions with customers, suppliers, and other stakeholders, as well as create new business models, products, and services. As a result, it is imperative for companies to address digitalisation as a holistic, company-wide change process that blurs the line between business and technology. This implies a fundamental change in the management and organisation of companies, creating new demand for innovative employees with digital skills who are qualified to work in the intersection between business and technology within all areas of the business.

The MSc programme in Digital Business Management addresses the increasing demand for business professionals with digital competencies that cover both technical skills (e.g. programming skills) and non-technical skills (digital business understanding and the ability to drive digital innovation). The programme builds on business administration, digital technologies, IT, and data science, as well as organisational and management perspectives. It provides you with a deep understanding of theories and strategies within the field of digital business, as well as hands-on experience with advanced methods and tools used in the intersection between business and technology.

LEARNING IN AN INTERNATIONAL CONTEXT

At Aarhus BSS, we conduct research and teaching at the highest academic level. We provide our students with the exact knowledge, skills, and experience that are essential for engaging in professional business activities in a global marketplace.

Our broad portfolio enables us to attract researchers, lecturers, and students from all over the world. With their help, we have built an international environment that promotes the exchange of different academic and cultural views and fosters new experiences and friendships.

We encourage our students to take a semester abroad at one of the school’s approximately three hundred partner universities around the world. Studying abroad is an excellent opportunity to expand your horizons academically, culturally, and personally. It is also a great opportunity for you to acquire valuable international experience and qualifications that are in high demand in companies and organisations everywhere.