Master On Campus

Digital Economy and Marketing

24 months
2500 USD/year
Tuition fee
Apply date
Start date


The Digital Economy and Marketing program from Istanbul Ticaret University is designed as a multidisciplinary program in order to study the economic and social foundations of ongoing digital change from a theoretical and practical perspective and to provide the necessary knowledge and equipment to develop marketing and business strategies suitable for this change.


Key Features

Internet technology, communication and communication-based technological innovations have expanded the place of digital applications in economic and social life, and all elements in the value chain such as production, consumption and distribution in the economy have radically changed.Production and e-commerce, online marketing, digital advertising, and marketing, etc., reshaped with concepts such as R&D, Industry 4.0, innovation practices have profoundly influenced traditional approaches in economies. 

Today, while markets are changing towards a dynamic, interactive, fast, and digitalized structure, traditional economic and business approaches remain inadequate. In this period when the consumer-producer relationship changes in shape, a closer understanding of digital transformation means better management of changing economic relations.

The Digital Economy and Marketing program from Istanbul Ticaret University is carried out in a practical way with the lectures given by academicians from Economics, Business and Communication departments and by instructors who closely follow this transformation from the business world.

Programme Structure

Courses include:

  • New Economy
  • Digital Product Development and Management
  • Innovation Management
  • Digital Marketing Methods
  • Academic Research Methods and Ethics
  • Economic and Social Trends, Trend Watching and Analytics
  • E-Commerce

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


Partially taught in English, Partially taught in Turkish
TOEFL admission requirements TOEFL® IBT


130 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Istanbul Ticaret University and/or in Turkey, please visit Student Insurance Portal.

Other requirements

General requirements

  • Your Bachelor Degree Diploma translated into Turkish and notarized by the authorities of the Republic of Turkey.
  • Your Bachelor Degree Transcript (showing courses you have taken each term you studied) translated into Turkish and notarized by the authorities of the Republic of Turkey.
  • Your Passport copy translated into Turkish and notarized by the authorities of the Republic of Turkey.
  • Two Photos.
  • Acceptable Proficiency Score in Program Language(if any)
  • Official Acceptance letter (can be obtained from International Office with a copy of it during registration)
  • Receipt of the first semester tuition fee payment
  • Deposit payment receipt

Tuition Fee

To alway see correct tuition fees
  • International

    2500 USD/year
    Tuition Fee
    Based on the tuition of 5000 USD for the full programme during 24 months.

Non-Thesis: 4.500 USD 2 Semester (VAT included) (2 installments)

Living costs for Istanbul

2000 - 3240 TRY /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Economy and Marketing
Istanbul Ticaret University


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