Marketing Analytics and Data, M.Sc. | University of Groningen | Groningen, Netherlands
M.Sc. On Campus

Marketing Analytics and Data

12 months
16201 EUR/year
2209 EUR/year
Tuition fee
Apply date
Start date


In the MSc Marketing - Marketing Analytics and Data Science (MADS) profile at University of Groningen, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. 


The information and insights generated by the MADS profile are used as a basis for making research-based strategic and tactical marketing decisions.


  • In the Marketing Analytics and Data programme at University of Groningen, you will attend research-driven and fact-based courses about the most recent developments in the area of marketing. 
  • To combine the best business practices with academic insights, we use lectures, hands-on tutorials (and assignments) and invite practitioners to give guest lectures.

Programme Structure

Courses include: 
  • Companies, Brands and Consumers 
  • Data Engineering 
  • Data Science Methods
  • Statistical Learning in Marketing

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country.
  • IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge B2 First, C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176).
  • To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

Tuition Fee

To alway see correct tuition fees
  • International

    16201 EUR/year
    Tuition Fee
    Based on the tuition of 16201 EUR per year during 12 months.
  • EU/EEA

    2209 EUR/year
    Tuition Fee
    Based on the tuition of 2209 EUR per year during 12 months.

Living costs for Groningen

750 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Analytics and Data
University of Groningen
Marketing Analytics and Data
University of Groningen


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