Marketing Analytics and Data, M.Sc. | University of Groningen | Groningen, Netherlands
Studyportals
M.Sc. On Campus

Marketing Analytics and Data

12 months
Duration
20800 EUR/year
2530 EUR/year
Unknown
Unknown
Apply date
Unknown
Start date

About

In the MSc Marketing - Marketing Analytics and Data Science (MADS) profile at University of Groningen, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. 

Overview

The information and insights generated by the MADS profile are used as a basis for making research-based strategic and tactical marketing decisions.

Features

  • In the Marketing Analytics and Data programme at University of Groningen, you will attend research-driven and fact-based courses about the most recent developments in the area of marketing. 
  • To combine the best business practices with academic insights, we use lectures, hands-on tutorials (and assignments) and invite practitioners to give guest lectures.

Programme Structure

Courses include: 
  • Companies, Brands and Consumers 
  • Data Engineering 
  • Data Science Methods
  • Statistical Learning in Marketing

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

60 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Groningen and/or in Netherlands, please visit Student Insurance Portal.

Other requirements

General requirements

  • A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country.
  • IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge B2 First, C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176).
  • To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

Tuition Fee

To always see correct tuition fees
  • International

    20800 EUR/year
    Tuition Fee
    Based on the tuition of 20800 EUR per year during 12 months.
  • EU/EEA

    2530 EUR/year
    Tuition Fee
    Based on the tuition of 2530 EUR per year during 12 months.

Living costs for Groningen

750 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics and Data.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Provided by university
Grant
Various benefits
Deadline
Not specified
Carlos Quijano Graduate Scholarship
Merit-based

Read more about eligibility

University of Groningen
Groningen, Netherlands
Provided by university
Grant
Various benefits
Deadline
01 Dec 2024
Royal Thai Government Scholarship Program
Merit-based

Read more about eligibility

University of Groningen
Groningen, Netherlands
Provided by university
Grant
Various benefits
Deadline
01 May 2024
Kristjan Jaak Scholarship: Study periods abroad
Merit-based

Read more about eligibility

University of Groningen
Groningen, Netherlands
Provided by university
Grant
100000 USD
Deadline
Not specified
Inlaks Shivdasani Scholarships
Merit-based

Read more about eligibility

University of Groningen
Groningen, Netherlands
Provided by university
Grant
Various benefits
Deadline
01 Mar 2025
Kristjan Jaak Scholarship: Short study visits
Merit-based

Read more about eligibility

University of Groningen
Groningen, Netherlands
Provided by university
Grant
Various benefits
Deadline
Not specified
FUNIBER Training Scholarship
Merit-based

Read more about eligibility

University of Groningen
Groningen, Netherlands
Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
5000 EUR
Deadline
14 May 2024
Study a Masters in Europe Scholarships
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
The Smooth Movers Scholarship
Merit-based Need-based

Read more about eligibility

The Smooth Movers
Location not available
Independent provider
Grant
Various benefits
Deadline
14 Oct 2024
Fulbright U.S. Student Program
Merit-based Need-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
Various benefits
Deadline
24 May 2024
Joint Japan World Bank Graduate Scholarship Program
Need-based

Read more about eligibility

Japan Gov’t/World Bank
Location not available
Independent provider
Grant
1600 USD
Deadline
30 Apr 2024
Mozida African Master Scholarship
Merit-based

Read more about eligibility

Mozida Foundation
Location not available
Independent provider
Grant
Various benefits
Deadline
24 May 2024
Queen Elizabeth Commonwealth Scholarships
Merit-based Need-based

Read more about eligibility

ACU (The Association of Commonweath Universities)
Location not available
Independent provider
Grant
3000 USD
Deadline
30 Jun 2024
Moving Mates Scholarship
Need-based

Read more about eligibility

Moving Mates
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
25000 USD
Deadline
14 Jun 2024
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2024
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
10000 USD
Deadline
20 Aug 2024
Global Innovation Challenge
Merit-based Need-based

Read more about eligibility

Social Shifters
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
Anonymous Hope Fund
Merit-based Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Jul 2024
The MyUS Community Scholarship
Merit-based Need-based

Read more about eligibility

MyUS
Location not available
Independent provider
Grant
2000 USD
Deadline
20 Aug 2024
Dermadry Hyperhidrosis Scholarship
Merit-based Need-based

Read more about eligibility

Dermadry
Location not available
Independent provider
Grant
1500 USD
Deadline
15 May 2024
iVisa Annual Scholarship
Merit-based

Read more about eligibility

iVisa
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Dec 2024
PlagiarismSearch 2024 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Apr 2024
Exploring Cryptocurrency and Blockchain Adoption in Various Industries Scholarship
Merit-based Need-based

Read more about eligibility

Casinos Blockchain
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Oct 2024
$1,500 Annual Video Contest Scholarship
Merit-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Dec 2024
$1,000 All Star Verified Scholarship
Merit-based

Read more about eligibility

Verified Scholarships
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
Florida Rentals Annual Dream Vacation Scholarship
Merit-based Need-based

Read more about eligibility

Florida Rentals
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jun 2024
$1,500 Annual Essay Writing Contest Scholarship
Merit-based Need-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
500 USD
Deadline
31 Oct 2024
CryptoRunner Scholarship
Merit-based Need-based

Read more about eligibility

CryptoRunner
Location not available
Independent provider
Grant
500 USD
Deadline
30 Apr 2024
Biotin Xtreme Hair Care Annual Scholarship 2023: Empowering The Future Of Hair Care
General Scholarships

Read more about eligibility

Biotin Xtreme Hair Care
Location not available

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Marketing Analytics and Data
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