Master's Program in Creative Direction for Fashion - IED Florence Istituto Europeo Di Design (IED)

Overview

Take charge and lead brands to success with your creative vision and analytical mindset. From fashion shows and product design to the careful cultivation of artist and celebrity relationships, study the art of Creative Direction in the land that has brought about some of the most cherished names in Italian fashion, such as Gucci, Pucci, and Ferragamo during the  Master's Program in Creative Direction for Fashion - IED Florence at  Istituto Europeo Di Design (IED) .

Key Facts

In the Master's Course in Creative Direction for Fashion, three core areas are covered, including engineering in design, communication strategy planning, and the creation of a brand image that is appealing and effective. This is the culmination of a journey spanning design, communication, and merchandising. Taking this course will set you apart from the rest since you will experience first-hand how business entrepreneurship works in the fashion industry. Throughout the program, you will gain an understanding of a variety of business - related topics, while always working within a creative ecosystem that combines creativity with management skills. This course provides cross-cutting, multidisciplinary ideas and new perspectives on the fashion industry.

As a Creative Director in fashion must deal with visual, creative, and managerial tasks, a background in fashion design - or at least communication – is highly recommended. However, candidates from other creative sectors bordering on fashion will also be considered.

The course has been designed to prepare students for careers in Creative or Fashion Director roles, as well as for those ready to pursue an entrepreneurial path. The skills and competencies acquired in this program may also be fundamental if students aim to occupy high-level positions, such as Chief Creative Officers, in the future.