13 months
7532 EUR/year
7532 EUR/year
Tuition fee
Apply date
Start date


This Master in Sport Marketing and Sponsorship Online at Johan Cruyff Institute is a demanding, rigorous and multidimensional program that delves into key marketing and sponsorship issues applied to sport.

Visit the official programme website for more information


In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations.

The main objective of the Master in Sport Marketing and Sponsorship Online at Johan Cruyff Institute is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.


  • To know the operating environment of sport organizations, functional areas and analytical tools.
  • To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products.
  • To make decisions relating to product, price, distribution and communication components.
  • To understand the qualitative and quantitative analysis and diagnostic tools for sports market research.
  • To understand, analyze and assess the role of digital communities and social media in sport organizations.
  • To analyze and evaluate marketing strategies for the internationalization of sports activities.
  • To use technological tools for the exploitation of business resources through sport marketing.

Programme Structure

Courses include:

  • Strategic Management in Sport Organizations
  • Financial Management in Sport Organizations 
  • Sport Marketing
  • Leadership in Sport Organizations
  • Sport Media

Key information


  • Part-time
    • 13 months

Start dates & application deadlines


English, Spanish





Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Johan Cruyff Institute and/or in Spain, please visit Student Insurance Portal.

Other requirements

General requirements

  • Have a Bachelor’s degree, diploma or equivalent.
  • Have at least 3 years of experience in the field of marketing and/or sponsorship.
  • Have developed a career as a professional athlete.

Tuition Fee

To alway see correct tuition fees
  • International

    7532 EUR/year
    Tuition Fee
    Based on the tuition of 8160 EUR for the full programme during 13 months.
  • EU/EEA

    7532 EUR/year
    Tuition Fee
    Based on the tuition of 8160 EUR for the full programme during 13 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Master in Sport Marketing and Sponsorship Online
Johan Cruyff Institute


Go to your profile page to get personalised recommendations!