11 months
8540 EUR/full
8540 EUR/full
Tuition fee
Apply date
Start date


The Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate to jointly deliver the Official Master's Degree in Sport Management Online linked to the Faculty of Economics and Business of the UAB. 

Visit the official programme website for more information


The main objective of the Official Master's Degree in Sport Management Online at Johan Cruyff Institute is to guide you in your development as an integrated sport management professional and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.


  • Assess the socio-economic and legal framework of a sports company so as to develop a strategic management plan.
  • Recognize, negotiate and use the financial resources available to sustainably manage a sports entity.
  • Identify indicators that allow for the development of the potential of the people that make up a sports company.
  • Design the commercial management of sports products and services through marketing strategies and plans.
  • Financially manage sports infrastructures and facilities.
  • Plan and manage sporting events.
  • Apply the knowledge and skills learned in a professional sport management environment.
  • Prepare a business plan or project related to sport management.

Programme Structure

Courses include:

  • Sport Economics and Strategic Management
  • Sport Finance
  • Management, Innovation and Leadership in Sports Organizations
  • Sport Marketing
  • Sport Sponsorship

Key information


  • Part-time
    • 11 months
    • 12 hrs/week

Start dates & application deadlines


English, Spanish




  • Self-paced
  • No Attendance
  • Continuous support with feedback on request, Proactive tutoring and support
  • Individual work/assignments (with online group discussions), Online group works/assignments

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Johan Cruyff Institute and/or in Spain, please visit Student Insurance Portal.

Other requirements

General requirements

  • An official university degree or its international equivalent. * Degree qualification and academic certificates issued by institutions in countries outside the EU must be official documents issued by the competent authorities and legalized via diplomatic channels or, where necessary, via the Hague Apostille.
  • For the English language group, a level corresponding to B2 level of English in the Common European Framework of Reference for Languages (CEFR) is required. Similarly, for the Spanish group, a level of Spanish corresponding to the CEFR B2 level is required.
  • All candidates who cannot accredit an official university degree in Business Administration and Management, Economics, Marketing, Tourism or equivalents are required to take an entrance exam for the master’s degree.
  • Depending on the results obtained in the entrance exam, the student may be required to take extra courses in order to access the Master’s Degree.

Tuition Fee

To alway see correct tuition fees
  • International

    8540 EUR/full
    Tuition Fee
    Based on the tuition of 8540 EUR for the full programme during 11 months.
  • EU/EEA

    8540 EUR/full
    Tuition Fee
    Based on the tuition of 8540 EUR for the full programme during 11 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Official Master's Degree in Sport Management Online
Johan Cruyff Institute


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