Master On Campus

Innovative Marketing in Advertising

24 months
3987 EUR/year
3987 EUR/year
Tuition fee
Apply date
Start date


The relevance of this Innovative Marketing in Advertising master program from Moscow Polytechnic University is due to the fact that currently there is a low efficiency of the process of commercialization of innovations and low innovative activity of Russian companies.


The master's program Innovative Marketing in Advertising from Moscow Polytechnic University has as its object - the promotion of scientific and technical developments to the market and will contribute to the formation of graduates' competencies that will increase the efficiency of the commercialization of innovations. All this testifies to the demand for graduates of this master's program in the labor market.The purpose of the educational program: training of a specialist in the field of advertising activities of business entities with the skills to develop and implement organizational and economic support for the introduction of scientific and technical developments to the market.

Within the framework of the educational program, in addition to receiving basic theoretical education in the direction of "Advertising and public relations", a significant proportion of practice-oriented tasks is expected. The training is aimed at developing competencies in the development of management support for the commercialization of scientific and technical developments. The objects for scientific research are real processes of development and implementation of innovations by business entities.

Program Learning Outcomes

  • Development and implementation of marketing programs using marketing mix tools
  • Marketing management of the organization
  • Management of the company's development strategy
  • Management of the economic and investment potential of the enterprise
  • Organizing and managing your own business

Programme Structure

Courses include:

  • Production
  • Analytical and economic services of organizations of various industries
  • Spheres and forms of ownership
  • Academic and departmental research organizations

Key information


  • Full-time
    • 24 months
  • Part-time
    • 27 months

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

When enrolling in bachelor's, specialist's and master's programs, foreign applicants submit the following documents to the Department for Work with Foreign Students (B-102):

  • a notarized copy of the passport and a notarized translation of the passport into Russian;
  • a notarized copy of education documents and a notarized translation of these documents and its annex into Russian;
  • the presence of consular legalization and apostille on the documents;
  • 4 photos 3×4.
At the time of submission of documents for invitation:
  • personal application (filled in when submitting documents);
  • a notarized copy of the passport and a notarized translation of the passport into Russian;
  • notarized document on education (copy and original);
  • paid state fee (800 rub.)

Tuition Fee

To alway see correct tuition fees
  • International

    3987 EUR/year
    Tuition Fee
    Based on the tuition of 3987 EUR per year during 24 months.
  • National

    3987 EUR/year
    Tuition Fee
    Based on the tuition of 3987 EUR per year during 24 months.
  • 246 100 RUB
  • Part-time form of study - 99 700 RUB.

Living costs for Moscow

41640 - 81437 RUB /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Innovative Marketing in Advertising
Moscow Polytechnic University


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