18 months
20106 USD/year
20106 USD/year
11894 USD/year
Tuition fee
Apply date
Start date


Marketing depends on good analytical skills and ability to develop actionable insights from data. We offer a Marketing Analytics degree at Baruch College. 


The Marketing Analytics concentration in the MS program from Baruch College provides you with the tools to handle data from traditional and digital sources and use that information to make sound strategic decisions.


  • 30 Credits
  • Average completion 3 – 4 semesters
  • Specialized concentration in Digital Marketing, International Business, Marketing Analytics, and Marketing Management

Programme Structure

Courses include:
  • Media Planning in the Digital World
  • Web Analytics and Intelligence
  • Data-driven Marketing Strategy
  • Marketing Analytics with Big Data
  • Digital Marketing
  • Search Engine Marketing

Key information


  • Full-time
    • 18 months

Start dates & application deadlines


30 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Baruch College and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

  • Online Application
  • Application Fee
  • Standardized Test score (if applicable)
  • Résumé
  • Essays
  • Letters of Recommendation
  • Transcripts

Tuition Fee

To alway see correct tuition fees
  • International

    20106 USD/year
    Tuition Fee
    Based on the tuition of 30159 USD for the full programme during 18 months.
  • National

    20106 USD/year
    Tuition Fee
    Based on the tuition of 30159 USD for the full programme during 18 months.
  • In-State

    11894 USD/year
    Tuition Fee
    Based on the tuition of 17841 USD for the full programme during 18 months.

Living costs for New York City

1819 - 3968 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Analytics
Baruch College


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