Digital Marketing, Postgraduate Certificate | Part time online | Emeritus Institute of Management | Singapore
7 months
Duration
1500 USD/full
1500 USD/full
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

In the Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus Institute of Management—you will learn key marketing principles, concepts, and tools; how each can be applied to create value in a highly competitive digital marketplace.

Visit the official programme website for more information

Overview

Apply the latest digital marketing techniques and strategies to boost your organization’s reach, conversions, and ROI.

Businesses establish credibility in their industry through effective digital marketing strategies. Their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing website search engines and user experience, leveraging the right social media platforms, managing the business online reputation, and beyond.

Who Is This Program For?

This Digital Marketing program from Emeritus Institute of Management is designed for professionals who want to apply advanced developments in digital marketing and analytics to drive strategic decision-making and enhance business outcomes.

Major Industries:

  • This program benefits all industries, particularly those involved in Strategy, Digital Marketing and Consulting.

Function:

  • Some of the functions that can leverage the content covered in this program include, Marketing, Sales, General Management, Operations, Digital Marketing, Digital Analytics, Marketing Research and Strategies.

The digital marketing program is especially beneficial for people who are responsible for:

  • Developing short-term and long-term marketing strategies, capabilities, and technologies
  • Implementing enterprise digital technology solutions that deliver strong ROI and minimize marketing risks
  • Leading SEO, brand management, web content management, organic backlink generation, or social media marketing
  • Improving digital enterprise performance and profitability
  • Managing and creating content across social media channels
  • Creating and optimizing email marketing and Pay-per-click campaigns
  • Monitoring Google Analytics and website traffic to facilitate decision-making and optimize webpages

Certificate

Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.

Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.

Programme Structure

Courses include:

  • Marketing Management Overview
  • Marketing Management Techniques
  • Mastering Sales and Advertising
  • Mastering Product Development in the Digital Space
  • Defining Marketing Plans
  • Understand products and products strategy
  • Developing and launching a product or service offering
  • What are brands and how to develop it
  • Defining the Brand and its key elements
  • Developing brand strategy

Key information

Duration

  • Part-time
    • 7 months

Start dates & application deadlines

Language

English

Credits

5 alternative credits

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

This program is designed for professionals who want to apply advanced developments in digital marketing and analytics to drive strategic decision-making and enhance business outcomes.

Tuition Fee

To alway see correct tuition fees
  • International

    1500 USD/full
    Tuition Fee
    Based on the tuition of 1500 USD for the full programme during 7 months.
  • National

    1500 USD/full
    Tuition Fee
    Based on the tuition of 1500 USD for the full programme during 7 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
-
Emeritus Institute of Management

Wishlist

Go to your profile page to get personalised recommendations!