12 months
10000 USD/year
10000 USD/year
Tuition fee
Apply date
Start date


Marketing and Data Analytics from The University of the West Indies is aimed at producing marketing professionals who are able to enhance their marketing decisions based on analytics and quantitative metrics.  


Marketing and Data Analytics from The University of the West Indies is targeted at graduates from the general business and management-related discipline.

Participants will be provided with a strong grounding in the analytical tools needed to flourish in today’s rapidly evolving, information-driven business environment.

Students at Marketing and Data Analytics from The University of the West Indies will:

  • Explain how data mining is changing the way businesses understand their consumers and make decisions.
  • Describe the roles of data mining information about consumers to enhance business decision-making.
  • Develop an in-depth understanding of the theoretical foundations of marketing and the application of business modelling in Marketing Management; the analysis of marketing decisions, business statistics and forecasting; and marketing research methods.
  • Develop the capabilities and creativity to design solutions to marketing and business problems using a range of business analysis techniques using adaptable and innovative methods.

Programme Structure

Courses include:

  • Consumer Behaviour
  • Marketing for Managers
  • Marketing Strategy and Product Policy
  • Marketing Analytics and Modelling
  • Consumer Analytics
  • Data Mining for Marketing and Sales
  • Managing Service Quality

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines




36 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • A bachelor’s degree or its equivalent in a relevant discipline, from a university or college acceptable to the University of the West Indies, with a GPA of 2.5 or higher. 
  • Applicants with a GPA lower than 2.5 will be considered if: They have at least (2) years working experience in marketing or a related areas and have professional qualification in a related area, They are successful at an interview conducted by a selected panel determined by the School; and They are able to produce two acceptable letters of reference, 
  • Original Copies of your Supporting Documents
  • Official Transcript

Tuition Fee

To alway see correct tuition fees
  • International

    10000 USD/year
    Tuition Fee
    Based on the tuition of 10000 USD per year during 12 months.
  • National

    10000 USD/year
    Tuition Fee
    Based on the tuition of 10000 USD per year during 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Data Analytics
The University of the West Indies


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