Luxury Brand Management

Overview

The Luxury Brand Management programme at Regent's University London covers the broad spectrum of luxury businesses, from fashion to hospitality. The staff has years of experience working in these fields, training at top hotel schools and advising leading international brands.

Learning outcomes

There is no better place to learn about luxury than in London. The campus is located in 11 acres of private gardens in Regent's Park and is on the doorstep of some of the world's most exclusive brands and businesses. As part of our full-time programme, you'll learn from some of the leading industry professionals, through guest lectures and trips to thriving businesses.

At the heart of a successful luxury brand is a successful business. The programme will hone your management skills, and boost your confidence in areas such as marketing, strategy, research, leadership, and teamwork.

You'll discuss the history and dynamics of the industry, and learn how businesses establish their brand image. There's also a strong focus on practical work. You'll be tasked with developing business in groups over a four-day period, delving into finances, design and exploring the market.

Your final project will either be a dissertation or a live business project addressing an industry issue. You'll also have the chance to plan a startup, researching costings, markets, location, costs and presenting your findings.

Careers

You will be taught to understand the culture and practices of international luxury businesses. Our students graduate with the confidence and insight to pursue management roles in the industry.

Alumni have secured roles in PR, brand management, hospitality, marketing, advertising, and some have even started their own businesses. Some of our alumni are currently working at prestigious companies including:

• Anthony & Cie

• Condé Nast

• Estée Lauder

• Guerlain

• Hermès

• Lifestyle Estates International Corporation

• L'Oréal

• Maybourne Hotel Group