Marketing

Overview

An Master of Business Administration with an Emphasis in Marketing can empower candidates to pursue senior executive positions. This widely respected credential equips professionals to drive positive change, influence corporate growth and embed ethical business practices. The Colangelo College of Business at Grand Canyon University offers an evening or online MBA with a specialization in marketing.

The global marketplace is competitive. To gain an edge, businesses must embrace the role of the innovator. A strong brand voice unifies the elements of the organization and serves as the liaison between the company and the consumer.

As you work toward earning your master’s degree in marketing, you will explore the formulation and execution of core marketing strategies that promote a unified brand voice. You will develop foundational knowledge based on sound theories and research, with an emphasis on current trends in services and products marketing.

Careers

MBA graduates have a competitive advantage in the workforce. The MBA is a degree that requires tenacity and perseverance. Graduates are recognized as having the necessary core competencies to drive business success and assume leadership positions within an organization. A master’s degree in marketing can enable you to pursue meaningful work within a broad range of sectors, including hospitality, banking, media, logistics, healthcare and information technology. Some of the career opportunities that can be related to MBA in Marketing programs may include:

• Brand manager

• Sales manager

• Market research analyst

• Media planner