An important question within Corporate Communication is: How are communication strategies being developed, approved, implemented and what are the effects of those strategies on publics? On the one hand, the track focusses on external communication, teaching you how to build and maintain a corporate image, reputation and identity. A vital aspect to note in addition is the public responsibility of organisations, especially in relation to public opinion and the public debate in the traditional and social media. The relationship with the press, public, media and stakeholders is discussed elaborately and crisis communication is touched upon in compliance with these relationships.
On the other hand, the Communication Science - Corporate Communication programme of the University of Amsterdam focuses on communication within corporations, such as organisational culture, communication and the new way of working, social media and employees and how this all is implemented during change processes.
You will be educated to be an academic who is fully equipped to research the topics within Corporate Communication and is able to think critically about them. You will also be equipped to work at communication and public relations departments of large organisations and as a communication consultant in an agency.
Communication and media are rapidly changing fields. Therefore our track stays up to date with the latest research and developments.
A Master's degree in Communication Science equips students with a high-level academic education. By graduation you will be an expert in organisational communication, public relations and corporate communication from an academic perspective. You will be able to advise organisations about their communication strategies and policies at a corporate level. You will know how to underpin this advice with empirical research and the most recent theories in the field. You will be equipped to produce evidence based communication programmes for big and small organisations. The knowledge and skills acquired during the course provide an effective grounding for positions in:
- Communication research (academic researcher, media researcher, market and opinion researcher), e.g. working as a junior researcher at NPO
- Communication advice (publishing, public information expert, advertising or PR consultant, communication consultant), e.g. being a marketing consultant at Groupon.
- Management (publisher, programme director, research agency), e.g. working as a publishing relations manager at Elsevier.
- Strategic Communication in Organisations
- Organisational Behaviour and Communication
- Persuasion and Resistance
- Brands and Organizations in Social Media
- Corporate Social Responsibility (CSR) Communication
- Emerging Tech in Communication Science
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , International
DisciplinesOrganisational Behaviour Media Studies & Mass Media Digital Communication View 39 other Masters in Media Studies & Mass Media in Netherlands
We are not aware of any academic requirements for this programme.
- A Bachelor's degree in Communication Science or a related discipline (e.g. Sociology, Psychology, Political Science, Communication & Information Studies, Media Studies, Journalism with a research emphasis, Business Administration and International Relations). However, these students will probably have to complete some extra coursework (pre-Master's or online course) prior to the Master’s programme, depending on their knowledge of theories in Communication Science and (quantitative) social science methods and statistics
- Knowledge about theories of Communication Science
- Knowledge about theories of (quantitative) social science methods and statistics
- Experience in conducting empirical research with the use of inferential statistics
- English language proficiency
International16060 EUR/yearTuition FeeBased on the tuition of 16060 EUR per year during 24 months.
EU/EEA2209 EUR/yearTuition FeeBased on the tuition of 2209 EUR per year during 24 months.
Living costs for Amsterdam
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.