M.Sc. Online

Digital Marketing and Data Analytics

18 months
9000 GBP/year
9000 GBP/year
Tuition fee
Apply date
Start date


Study online and gain an innovative Digital Marketing and Data Analytics degree from York St John University delivered in partnership with an industry leading digital marketing agency, Mediaworks.


This course combines academic theory and research with practical learning, giving you a deep understanding of digital marketing activities within organisations. When you study with us you will:

  • Learn about key concepts in digital marketing, data analytics and organisational strategy
  • Explore online visitor and buyer behaviour
  • Learn to connect theory with practice in creative and innovative ways
  • Learn to map customer journeys
  • Investigate mobile and social media marketing
  • Investigate the impact of digital marketing and data analytics within organisations

We have designed this course in partnership with leading digital marketing experts at Mediaworks. They will deliver some of your lectures and give you insights into the latest developments from industry.

The course is delivered entirely online, allowing you to balance your studies with work or other commitments. You will also have the opportunity to attend residential events held throughout the year.


This Digital Marketing and Data Analytics course at York St John University  prepares you for many potential roles across digital marketing and data analytics. The leadership skills you will develop will put you in a good position to move into management roles. Innovative, specialist modules such as Data Analytics and the Blockchain will give you the industry-ready, transferable skills needed for a competitive edge in the marketplace.

This will give you an advantage in careers such as:

  • Marketing
  • Advertising
  • Market research
  • Media buying
  • Data analytics
  • Brand management
  • Social media management
  • Public relations

Programme Structure

Courses include:

  • Strategic Thinking in Digital Marketing
  • Driving Insight from Data Analytics
  • Communicating in the Digital Age
  • Digital Change, Innovation and Disruption
  • Capstone Project

Key information


  • Full-time
    • 18 months

Start dates & application deadlines


180 alternative credits



Academic requirements

GPA admission requirements GPA
Lower Second Class

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at York St John University and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

  • 2:2 in an undergraduate degree from a UK ENIC listed institution
  • Current or recent work experience
  • If you do not have a degree but you can provide evidence of relevant professional experience, your application will still be considered.

Tuition Fee

To alway see correct tuition fees
  • International

    9000 GBP/year
    Tuition Fee
    Based on the tuition of 9000 GBP per year during 18 months.
  • National

    9000 GBP/year
    Tuition Fee
    Based on the tuition of 9000 GBP per year during 18 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing and Data Analytics
York St John University


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