
Overview
The International Fashion Marketing MSc reflects global trends in fashion marketing and business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.
Gain an understanding of all the main areas of international fashion marketing, branding and retailing, from global markets analysis and product development to consumer behaviour and fashion brand management.
Develop your knowledge, understanding, critical-thinking and problem-solving in areas required by contemporary international fashion business organisations.
Improve your fashion communication, business and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills.
Apply to study International Fashion Marketing programme at Coventry University , an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way.
Teaching contact hours
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 10 contact hours per week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials. Additionally, you will be expected to undertake significant self-directed study of approximately 10 hours each week, depending on the demands of individual modules.
Accreditation
Chartered Management Institute
Get more details
Visit university websiteProgramme Structure
Courses include:
- International Strategic Fashion Marketing and Management
- Innovations in Fashion Branding, Trends and Product Development
- Research Methods in Fashion, Hospitality and Tourism Management
- Creative Project Management for the Fashion Industry
- International Digital Innovation Fashion Marketing Project
- International Luxury Fashion Marketing Project
Check out the full curriculum
Visit university websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
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Credits
Delivered
Disciplines
Marketing Fashion, Textiles and Luxury Goods View 360 other Masters in Marketing in United KingdomExplore more key information
Visit university websiteAcademic requirements
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Coventry University and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- A second class honours degree (2:2) or equivalent.
- Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.
Make sure you meet all requirements
Visit university websiteTuition Fee
-
International
19350 GBP/yearTuition FeeBased on the tuition of 19350 GBP per year during 12 months. -
National
14550 GBP/yearTuition FeeBased on the tuition of 14550 GBP per year during 12 months.
- UK students: £18,250 (with prof. experience)
Living costs for Coventry
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
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Scholarships Information
Below you will find Master's scholarship opportunities for International Fashion Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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