Overview
Programme description
With the International Fashion Marketing programme at Coventry University you’ll study in one of the world’s most thrilling fashion capitals, surrounded by iconic and emerging brands as well as linked occupations such as photography, styling, events and publishing. You’ll have endless opportunities for exposure to the world of fashion, from up-and-coming designers and their pop-up shops to global trend laboratories, exhibitions and museums, street markets, high-street stores and luxury fashion brands.
You’ll have the flexibility of being able to study part-time or full-time. In Term 2 (subject to student numbers) you’ll have the opportunity to choose a specialist project in Digital Fashion Marketing or Luxury Fashion Marketing or Beauty and Fragrances Marketing. There are opportunities for field trips (including overseas), internships and real consultancy projects.
Extended Professional Practice
This course offers the option of undertaking Extended Professional Practice. Our Extended MSc courses are delivered over 18 months instead of the usual 12 months, giving you the opportunity to undertake a longer internship* or project as part of your course.
You will have the opportunity to gain a deeper understanding of how businesses operate, how to apply theory to real-world scenarios, and how best to prepare you for the world of business with confidence.
Our Talent Team are here to support you in securing an extended placement with the right employer. Whether you are looking to join a small business or a large organisation, the team will work with you to help you achieve your internship goal.
Your placement will be full-time, with students expected to work approximately 35 hours per week.
The Extended Professional Practice course lasts 5 semesters; during semesters 1 and 2 you will undertake 120 taught credits on-campus; in semesters 3 and 4 you will undertake the placement; in the final semester, you will take a 60-credit project module in which you will write up your internship report and research findings.
Programme Structure
Courses include:
- International Strategic Fashion Marketing and Management
- Innovations in Fashion Branding, Trends and Product Development
- Research Methods in Fashion, Hospitality and Tourism Management
- Creative Project Management for the Fashion Industry
- International Digital Innovation Fashion Marketing Project
- International Luxury Fashion Marketing Project
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
Credits
Delivered
Disciplines
Marketing Fashion, Textiles and Luxury Goods International Business View 574 other Masters in International Business in United KingdomAcademic requirements
English requirements
Other requirements
General requirements
- A second class honours degree (2:2) or equivalent.
- Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.
Tuition Fee
-
International
19350 GBP/yearTuition FeeBased on the tuition of 19350 GBP per year during 12 months. -
National
14550 GBP/yearTuition FeeBased on the tuition of 14550 GBP per year during 12 months.
- UK students: £18,250 (with prof. experience)
Living costs for Coventry
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.