International Fashion Marketing

Overview

The International Fashion Marketing MSc reflects global trends in fashion marketing and business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.

Gain an understanding of all the main areas of international fashion marketing, branding and retailing, from global markets analysis and product development to consumer behaviour and fashion brand management.

Develop your knowledge, understanding, critical-thinking and problem-solving in areas required by contemporary international fashion business organisations.

Improve your fashion communication, business and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills.

Apply to study International Fashion Marketing programme at Coventry University , an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way.

Teaching contact hours

The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 10 contact hours per week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials. Additionally, you will be expected to undertake significant self-directed study of approximately 10 hours each week, depending on the demands of individual modules.

Accreditation

Chartered Management Institute