Studyportals
M.Sc. On Campus

International Fashion Marketing

The University of Manchester

12 months
Duration
26000 GBP/year
12000 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Study the business of fashion with a focus on marketing fashion products in the International Fashion Marketing programme at The University of Manchester.

Overview

Course description

The International Fashion Marketing programme at The University of Manchester is one of three MSc Fashion Business programmes. Depending on your career aspirations and personal interests, we recommend that you also consider our MSc in International Fashion Retailing and our MSc in International Fashion Retailing (Entrepreneurship and Innovation). International Fashion Marketing is a good option if you are interested in advertising, promotions, brand management and any other aspect of marketing. In contrast, International Fashion Retailing focuses more on retail, sales, and operations management. The further option is International Fashion Retailing (Entrepreneurship and Innovation) which is similar to International Fashion Retailing but emphasises how change and innovation can be managed within organisations and is also designed for those who wish to start their own business.

The International Fashion Marketing master's course delves into the world of marketing theory and practice within the fashion industry. You will explore the key developments impacting on markets and consumers and issues related to the global fashion industry.

The course focuses on the international scope of fashion business, discovering and understanding new emerging trends that impact upon marketing strategy. with a focus on real world issues, such as sustainability, digital and globalisation. You will gain insight into fashion marketing from the perspective of the brand, the consumer and broader international society, helping you to develop a comprehensive understanding and insider's view of the role of fashion marketing within fashion brands. You will also develop valuable skills including team-working, leadership, negotiation and project management techniques.

This course is suitable for students from most academic backgrounds and equips graduates with the necessary management skills vital for a career in the fast-paced world of international fashion retailing.

Programme Structure

Courses include:

  • Fashion Consumer Behaviour
  • International Fashion Marketing
  • Research Methods
  • Contemporary Issues in Fashion and Textiles
  • Fashion Marketing Communications
  • Strategic Brand Management

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • 2.1 UK Honours degree or equivalent. Applications from candidates with academic backgrounds in Marketing, Management, Business and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed.
  • All backgrounds must contain substantial management, marketing or social science content.

Tuition Fee

To alway see correct tuition fees
  • International

    26000 GBP/year
    Tuition Fee
    Based on the tuition of 26000 GBP per year during 12 months.
  • National

    12000 GBP/year
    Tuition Fee
    Based on the tuition of 12000 GBP per year during 12 months.

Living costs for Manchester

645 - 1197 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Fashion Marketing
-
The University of Manchester

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