The International Fashion Marketing programme at The University of Manchester is one of three MSc Fashion Business programmes. Depending on your career aspirations and personal interests, we recommend that you also consider our MSc in International Fashion Retailing and our MSc in International Fashion Retailing (Entrepreneurship and Innovation). International Fashion Marketing is a good option if you are interested in advertising, promotions, brand management and any other aspect of marketing. In contrast, International Fashion Retailing focuses more on retail, sales, and operations management. The further option is International Fashion Retailing (Entrepreneurship and Innovation) which is similar to International Fashion Retailing but emphasises how change and innovation can be managed within organisations and is also designed for those who wish to start their own business.
The International Fashion Marketing master's course delves into the world of marketing theory and practice within the fashion industry. You will explore the key developments impacting on markets and consumers and issues related to the global fashion industry.
The course focuses on the international scope of fashion business, discovering and understanding new emerging trends that impact upon marketing strategy. with a focus on real world issues, such as sustainability, digital and globalisation. You will gain insight into fashion marketing from the perspective of the brand, the consumer and broader international society, helping you to develop a comprehensive understanding and insider's view of the role of fashion marketing within fashion brands. You will also develop valuable skills including team-working, leadership, negotiation and project management techniques.This course is suitable for students from most academic backgrounds and equips graduates with the necessary management skills vital for a career in the fast-paced world of international fashion retailing.
- Fashion Consumer Behaviour
- International Fashion Marketing
- Research Methods
- Contemporary Issues in Fashion and Textiles
- Fashion Marketing Communications
- Strategic Brand Management
- 12 months
Start dates & application deadlines
- Apply before
DisciplinesInternational Relations Marketing Fashion Design View 121 other Masters in Fashion Design in United Kingdom
- 2.1 UK Honours degree or equivalent. Applications from candidates with academic backgrounds in Marketing, Management, Business and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed.
- All backgrounds must contain substantial management, marketing or social science content.
International26000 GBP/yearTuition FeeBased on the tuition of 26000 GBP per year during 12 months.
National12000 GBP/yearTuition FeeBased on the tuition of 12000 GBP per year during 12 months.
Living costs for Manchester
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.