Strategic and Digital Marketing, M.Sc. | Rennes School of Business | Rennes, France
M.Sc. On Campus

Strategic and Digital Marketing

15 months
18200 EUR/year
16200 EUR/year
Tuition fee
Apply date
Start date


This MSc enables students to gain knowledge and skills in strategic and digital marketing that are in high demand in the business world of today. It blends both theory and practice, using advance teaching methodologies based on simulation games, real business cases, collaboration with experts to ensure that students gain the necessary elements to operate in a digital business environment. 


  • Possibility to specialise in strategic marketing or digital marketing and communication.
  • A balance between theory and practice: students learn from highly experienced professors and through business cases during which they apply theory to real business situations.
  • The chance to ‘learn-by-doing’ during a 16-week internship.
  • 93% of programme graduates are employed within 6 months of graduation.
  • Based in Rennes, a city with a high quality of life and a vibrant technological scene of top international and French Tech companies and start-ups.

Programme Structure

Courses include:

  • Omni-Channel Consumer Behaviour
  • Marketing of Innovation
  • Integrating Online and Offline
  • Marketing Communications
  • Marketing research
  • Customer Experience Management

Key information


  • Full-time
    • 15 months

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A strong academic background
  • Bachelor or equivalent (Diploma)
  • English proficiency (one of the following):
    • TOEFL > 80 IBT
    • TOEIC > 750
    • IELTS > 6.0
    • > Cambridge Proficiency Exam > B2OR> Native LanguageOR> Previous studies taught in English (minimum 2 years)
    Admission procedure

    Candidates must complete an online application.

    Eligible candidates will be invited for an online interview.

Tuition Fee

To alway see correct tuition fees
  • International

    18200 EUR/year
    Tuition Fee
    Based on the tuition of 18200 EUR per year during 15 months.
  • EU/EEA

    16200 EUR/year
    Tuition Fee
    Based on the tuition of 16200 EUR per year during 15 months.

Living costs for Rennes

600 - 650 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic and Digital Marketing
Rennes School of Business
Strategic and Digital Marketing
Rennes School of Business


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