University of North Carolina Wilmington Multiple locations
Wilmington , North Carolina , United States
4.3 (16) Read 15 reviews
Overview
Gain a deeper understanding of branding, advertising, communications and consumer behavior while learning how to make impactful decisions and implement branding strategies for all types of organizations in this Online Master of Business Administration in Marketing program from University of North Carolina Wilmington.
What you'll study
Specialized electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. You have the opportunity to choose which marketing areas to focus on, honing the skills that meet your career goals. Become fluent in digital marketing analytics—an in-demand field—to detect patterns that lead to a deeper understanding of customers and their needs.
Broaden your horizons with a course on global marketing to learn key concepts and techniques of strategic international branding. Or you can dive into “customer delight”—research pioneered at UNCW—to become familiar with the latest findings and theoretical developments in the area of customer service.
In this 100% online, AACSB-accredited MBA in marketing program, you will also deepen your core business knowledge in operational areas such as business law, accounting, information analysis, business analysis, operations management, economics, corporate finance and strategic management. With flexible, accelerated 7-week courses and no prerequisites or foundation courses required, you can complete your MBA in as few as 12 months.
Programme Structure
Courses include:
- Business Law
- Accounting
- Information Analysis and Management
- Business Analytics
- Digital Marketing Analytics
- Customer Delight and the Service Experience
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
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Language
English
TOEFL® IBT 71
Credits
36 SCH
Delivered
Online
Disciplines
Marketing Master in Business Administration (MBA) Digital Marketing View 88 other Masters in Digital Marketing in United StatesAcademic requirements
GPA 3
English requirements
TOEFL® IBT 71
Other requirements
General requirements
- You must hold a bachelor's degree from a regionally accredited college or university in the United States or its equivalent at a foreign institution by the first official day of classes for the semester of application.
- Resume and cover letter (statement of interest) indicating how your background has prepared you for the MBA program
- Two letters of recommendation
- Cumulative GPA of 3.0 or better in undergraduate work. Applicants with an undergraduate GPA below 3.0 must demonstrate professional experience/advancement that shows progression since graduation and indicates how they will contribute to the program
- A GMAT score above 500 or an equivalent GRE, which is waived if you have:Five or more years of managerial work experience
- An undergraduate GPA of 3.2 or higher
- Completed an advanced degree (graduate level or above) involving some quantitative coursework
- Official transcripts from all colleges/universities are required.
Work experience
- Minimum of two years of professional work experience
Tuition Fee
To alway see correct tuition fees
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International
45771 USD/yearTuition FeeBased on the tuition of 45771 USD for the full programme during 12 months. -
National
45771 USD/yearTuition FeeBased on the tuition of 45771 USD for the full programme during 12 months. -
In-State
18113 USD/yearTuition FeeBased on the tuition of 18113 USD for the full programme during 12 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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