Study cover for Digital Communication and Marketing in Fashion - IED Madrid
M.A. Online

Digital Communication and Marketing in Fashion - IED Madrid

Istituto Europeo Di Design (IED)

11 months
Duration
12200 EUR/full
12200 EUR/full
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Can we talk today about Fashion 2.0? What is the impact of the Internet on the reality of brands and their communication strategies? How do the rules change with the new sociability, participation and communication? Learn about it in the Digital Communication and Marketing in Fashion course at  Istituto Europeo Di Design (IED)

Visit the official programme website for more information

Overview

Context

It is therefore vital that all departments work towards a single goal and give the brand recognizable and common values, thus reinforcing its positioning in a dynamic and interactive environment like the current one.

On the basis if this premise we understand the importance of good communication strategies in any fashion and lifestyle business, regardless of size or position. Whether it is part of the luxury retail sector or a small artisan business, it needs an identity.

We are all aware of the significance of the media and the power of influence that has reached this sector, hence the importance of the Digital Communication and Marketing in Fashion course at  Istituto Europeo Di Design (IED) , which offers a comprehensive vision, from the foundations of traditional communication to the current digital ecosystem, which will bring us to concepts such as digital communication, blogging platforms, social networks (Flickr, LinkedIn, Vimeo, YouTube, Twitter, Facebook, Instagram, Pinterest, etc.), management tools and analysis, etc., providing students with the skills needed to become effective and multidisciplinary professionals.

Programme Structure

The fashion phenomenon responds to the digital challenge, facing the readjustment of its rules.

  • Social changes, new technologies, social networks, consumer evolution and the democratization of fashion have led brands to rethink their communication and marketing strategies.

Key information

Duration

  • Part-time
    • 11 months

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  •  Hold a university degree, bachelor’s degree, three-year diploma, or equivalent (from public or private university-level institutions)
  • Master the language in which the course is taught
  •  For courses in Spanish, B2 level Spanish.
  • For courses in English, advanced English (TOEFL paper-based test 550 or IELTS 6.5).
  •  Complete the admission and registration process

Tuition Fee

To alway see correct tuition fees
  • International

    12200 EUR/full
    Tuition Fee
    Based on the tuition of 12200 EUR for the full programme during 11 months.
  • EU/EEA

    12200 EUR/full
    Tuition Fee
    Based on the tuition of 12200 EUR for the full programme during 11 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Communication and Marketing in Fashion - IED Madrid
-
Istituto Europeo Di Design (IED)

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