Online Marketing, M.Sc. | Online | Florida International University | United States
10 months
27500 USD/year
27500 USD/year
Tuition fee
Apply date
Start date


FIU's Master of Science in Marketing prepares you with the essential tools and strategies to thrive as a marketing leader. This specialized program features a unique three-part focus on Digital Marketing, Brand Development and Marketing Analytics. You'll gain the in-demand skills to engage consumers, build brand equity, create data-driven campaigns, and drive revenue growth.


Accelerated 30-credit program that can be completed in 10, 16, or 20 monthsProgram starts in the fall (August), in the spring (January), and in the summer (May) with a fully online instruction formatFocus on digital marketing, branding development and marketing analytics incorporated into every coursePractical training in strategic, analytical and technical skillsLock-step program that helps you build a network of highly qualified industry professionalsIncludes professional development seminar series to build and refine your personal brandEvery course has a personal/professional brand development componentStudents earn certifications in Google Ads & Analytics, Tableau, Interactive Sales and Lean Six Sigma

Program faculty who are marketing leaders with real-world experience for top brands, as well as current digital marketing experience

Business doesn't stand still. It's an ever-changing landscape, with the rapid evolution of digital and mobile technologies and increasingly sophisticated consumers. The Online Master of Science in Marketing program at FIU Business has a specialized focus on three key strategic areas that are essential in today’s business environment: digital marketing, brand development and marketing analytics.

Earn your degree fully online, and emerge with the technical knowledge, deep analytical skills and versatility required to be a marketing leader. Graduates are ready to launch careers as marketing managers, account executives, digital media specialists, brand managers, marketing analysts and social media directors.

Programme Structure

Courses include:

  • MAR 6805 - Marketing Management in the Global Environment
  • MAR 6336 - Integrated Marketing Communication
  • MAR 6722 - E-Marketing
  • MAR 6506 - Buyer Psychology and Behavior
  • MAR 6646 - Marketing Research
  • MAR 6880 - Social Media Marketing
  • MAR 6675 - Marketing Analytics
  • MAR 6838 - Brand Management
  • MAR 6936 - Special Topics in Marketing - Omnichannel Marketing
  • MAR 6735 - Digital Marketing Strategies
Professional Development Seminars and/or an appropriate internship will be required.

Key information


  • Full-time
    • 10 months

Start dates & application deadlines


30 SCH



Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

Admission to the MS in Marketing – Online program is based on a variety of factors and will be evaluated holistically. Our admissions team carefully screens each application to ensure candidates are an optimal fit for the program demands and objectives.To be eligible for admission to the program, students must:

  • Be in good standing at all colleges and universities
  • Have completed a bachelor’s degree with a minimum GPA of 3.0 (on a 4-point scale) in all of their upper division course work or have earned a graduate degree with a minimum of a 3.0 GPA

Technological requirements

Have at least 3 years of work experience in any field or industry

Tuition Fee

To alway see correct tuition fees
  • International

    27500 USD/year
    Tuition Fee
    Based on the tuition of 27500 USD per year during 10 months.
  • National

    27500 USD/year
    Tuition Fee
    Based on the tuition of 27500 USD per year during 10 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Online Marketing
Florida International University
Online Marketing
Florida International University


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