Overview
Our master’s in Digital Marketing will teach you how to professionally transform your company‘s products and services by utilizing the vast number of digital channels available in today’s online-focused world.
Digital marketing is the quickest and most cost-effective way to reach your target market, raise your brand’s awareness and boost your company’s leads and sales. It is also an excellent way of monitoring the expectations and experiences of your audience, through the invaluable feedback garnered from your online social channel’s comments and chats.
Outcome
Through this focus, you will learn how to implement a smart, data-based marketing strategy by applying omni-channel concepts and specific targeting. We will help you to establish inbound marketing approaches and teach you how to increase the efficiency of your campaigns through clever automation and personalization, which will aid in creating a structural framework that works best for your brand.
With the help of a finely tuned content marketing strategy, the many facets of digital marketing and copious online platforms can easily manageable and highly beneficial.
Accreditation
Internationally recognized German accreditation (FIBAA)
Programme Structure
Management Foundation (mandatory):
- Management & Entrepreneurship
- Leadership
- Managing Projects
- Marketing & Consumer Behavior
- Economics, Politics & Society
- Finance
- Research, Science & Quantitative Methods
- Advanced Statistics
Courses in this specialization:
- Research and Science Project
- Digital Economics
- Structural Framework of Marketing
- Market Research and Consumer Behavior
- Digital Marketing
- Advanced Digital Marketing
- Digital Infrastructure and Principles of Software Developments
- Strategic Media Management
- Entrepreneurship
The SMI LaunchPad:
- Profile analysis
- 1 to 1 coaching sessions
- Networking Events
- Salary negotiation and German work contracts
- Job searching in Germany.
- Training in:
- Personal Branding
- German cultural codes
- LinkedIn profile, CV, and cover letter presentation
- Interview preparation
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 6
PTE Academic 56
TOEFL® IBT 80
Credits
120 ECTS
Delivered
Blended
- Self-paced
- Regular optional meetings, Regular mandatory meetings
- Continuous support with feedback on request, Proactive tutoring and support
- Individual work/assignments (with online group discussions), Online group works/assignments
Disciplines
Business Administration Digital Communication View 150 other Masters in Business Administration in GermanyAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6
PTE Academic 56
TOEFL® IBT 80
Other requirements
General requirements
To enroll in our international master’s program, you must have:
- Successfully completed any Bachelor Degree with 180 ECTS from an accredited university.
- IELTS 6.0 (or) PTE 56, Duolingo 100, TOEFL 80 (or) Cambridge Advanced or Proficiency (or) proof of six years’ worth of academic studies in English.
If you have questions regarding your eligibility to study at Steinbeis SMI, please contact our Student Advisory Team.
Tuition Fee
To alway see correct tuition fees
-
International
11400 EUR/yearTuition FeeBased on the tuition of 22800 EUR for the full programme during 24 months. -
EU/EEA
11400 EUR/yearTuition FeeBased on the tuition of 22800 EUR for the full programme during 24 months.
€5,700 per semester
* Without scholarship support
€500 enrollment fee
€500 project examination fee
Living costs for Wilmersdorf
730 - 1100 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Because Steinbeis University School of Management and Innovation is part of the Steinbeis Foundation, candidates can apply to the Steinbeis scholarship fund. Through this fund, a selection of students showing academic merit and outstanding interpersonal skills can earn 25% off of their total tuition fees.
Scholarships are allocated based on motivation, personal and professional achievements, and academic excellence. Scholarships will be awarded to candidates from any educational or vocational background.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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