This two-year Consumer Studies at Wageningen University and Research provides you the knowledge and skills to analyze consumers making choices, acquiring products and services, using these products and services and disposing of them. You will understand how consumers take rational and emotional decisions, in the short and the long-run.
To understand consumers in all their complexity you learn to combine insights from sociology, economics, psychology, product design, communication, lifestyle and consumer behaviour in an interdisciplinary perspective.
This consumer centered approach is unique and incomparable to other programmes. Graduates in Consumer Studies often find employment in businesses, NGO or governmental advisory roles or research and education.
Typically graduates of the master's Consumer Studies end up in connecting ‘spider in a web’ roles, being able to work with people from different departments and backgrounds. As a graduate you have various career opportunities. You can work as Consumer Expert in Marketing or Communication departments of Commercial Business, at Market Research companies, in NGO’s or a Government department. Or as a researcher or teacher at a university.
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- The consumer scientist of the 21st century
Sensory perception and consumer preferences
Consumer, technology and innovation
Advanced consumer studies
Quantitative approaches for consumer studies
- Qualitative approaches for consumer studies
Check out the full curriculumVisit official programme website
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
DisciplinesFamily & Consumer Science Social Work View 3 other Masters in Family & Consumer Science in Netherlands
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We are not aware of any academic requirements for this programme.
Students from the Wageningen University BBC programme have unconditional admission.
Students with a BSc programme in Psychology, Sociology, Economics, Communication Science, Marketing, Consumer Behaviour, Product Design, Agricultural Sciences or Food Sciences need to fulfil the following requirements:
- At least 20 credits of consumer related courses in your BSc programme, of which at least 10 credits in Consumer Behaviour, Psychology, Sociology, and/or Behavioural Economics.
- At least 10 credits of research methods in your BSc study including Statistics.\
- A GPA for the BSc study programme of at least 70% of the maximum scale.
- Fluency in English, both written and spoken. Please see the additional information about the English language proficiency for Dutch students, EU students and students from outside the EU/EFTA. For this programme Level 2 is required.
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International18700 EUR/yearTuition FeeBased on the tuition of 18700 EUR per year during 24 months.
EU/EEA2209 EUR/yearTuition FeeBased on the tuition of 2209 EUR per year during 24 months.
Living costs for Wageningen
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.