24 months
18700 EUR/year
2209 EUR/year
Tuition fee
Apply date
Start date


Why do consumers behave the way they do? What are their needs, desires and practices? How does this relate to society, where health and sustainability are seen as increasingly important? Consumer Studies at Wageningen University and Research offers a unique approach to study consumers in an ever changing society.

Visit the official programme website for more information


 This two-year Consumer Studies at Wageningen University and Research provides you the knowledge and skills to analyze consumers making choices, acquiring products and services, using these products and services and disposing of them. You will understand how consumers take rational and emotional decisions, in the short and the long-run.

To understand consumers in all their complexity you learn to combine insights from sociology, economics, psychology, product design, communication, lifestyle and consumer behaviour in an interdisciplinary perspective.

This consumer centered approach is unique and incomparable to other programmes. Graduates in Consumer Studies often find employment in businesses, NGO or governmental advisory roles or research and education.

Future career

Typically graduates of the master's Consumer Studies end up in connecting ‘spider in a web’ roles, being able to work with people from different departments and backgrounds. As a graduate you have various career opportunities. You can work as Consumer Expert in Marketing or Communication departments of Commercial Business, at Market Research companies, in NGO’s or a Government department. Or as a researcher or teacher at a university.

Programme Structure

Courses include

  • The consumer scientist of the 21st century
  • Sensory perception and consumer preferences

  • Consumer, technology and innovation

  • Advanced consumer studies

  • Quantitative approaches for consumer studies

  • Qualitative approaches for consumer studies

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Students from the Wageningen University BBC programme have unconditional admission.

Students with a BSc programme in Psychology, Sociology, Economics, Communication Science, Marketing, Consumer Behaviour, Product Design, Agricultural Sciences or Food Sciences need to fulfil the following requirements:

  • At least 20 credits of consumer related courses in your BSc programme, of which at least 10 credits in Consumer Behaviour, Psychology, Sociology, and/or Behavioural Economics.
  • At least 10 credits of research methods in your BSc study including Statistics.\
  • A GPA for the BSc study programme of at least 70% of the maximum scale.
  • Fluency in English, both written and spoken. Please see the additional information about the English language proficiency for Dutch students, EU students and students from outside the EU/EFTA. For this programme Level 2 is required.

Tuition Fee

To alway see correct tuition fees
  • International

    18700 EUR/year
    Tuition Fee
    Based on the tuition of 18700 EUR per year during 24 months.
  • EU/EEA

    2209 EUR/year
    Tuition Fee
    Based on the tuition of 2209 EUR per year during 24 months.

Living costs for Wageningen

700 - 800 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Consumer Studies
Wageningen University and Research


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