Thanks to a practical and interactive teaching methodology, participants will be able to analyze and exploit the opportunities that emerge from national and international luxury business scenarios and markets, understand the luxury sector and develop the skills and abilities necessary to implement innovative strategies in marketing, branding and communication.
Coursework explores management, economic, and production strategies for luxury brands through case studies and projects organized and directed by managers and leaders in the field. A fundamental part of the International Luxury Business Management course from Scuola Superiore per Mediatori Linguistici - SSML Pisa is the internship program, which is offered to each participant to successfully complete the study-path.
Training on-the-job: 3 months of tutored internship in Italy or abroad
Participants of this Master Program will work towards developing their careers as Sales Managers, Purchasing Executives, Brand Managers, Marketing & Communication Managers, Product Managers, International Business Developers, External Relations and Partnerships Managers, of the many different luxury industries: Jewelry and Watches, Fashion, Wine and Spirits, Luxury Hotels, Travel and Leisure, Cars, Luxury Yacht and Private Planes, Arts, Electronics, etc.
- History and Sociology of Luxury: the concept of luxury across the world
- Luxury Marketing and Brand Management
- Product and Pricing in Luxury
- Communication in Luxury Businesses, from strategy to campaign
- Retail Strategy and Management
- Digital Luxury: virtual store experience, web, social media and E-commerce
- Innovation and Sustainability in the Luxury Sector
- English language for Luxury Business Management
- Project work
- Final Dissertation
- 4 months
Start dates & application deadlines
- Apply before
DisciplinesBusiness Administration Management Studies Fashion, Textiles and Luxury Goods View 12 other Masters in Business Administration in Italy
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
Undergraduate or graduate students and young professionals looking to become experts in the luxury industry. A minimum of B2 level of English language is required to attend the course.
International11000 EUR/fullTuition FeeBased on the tuition of 11000 EUR for the full programme during 4 months.
EU/EEA11000 EUR/fullTuition FeeBased on the tuition of 11000 EUR for the full programme during 4 months.
Course fee: € 11.000 + Current Italian VAT (22%)
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.