Studyportals
M.Sc. On Campus

Entrepreneurship and Global Marketing

Hong Kong Baptist University

15 months
Duration
31837 USD/year
31837 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Entrepreneurship and Global Marketing MSc programme offered at Hong Kong Baptist University is designed for students who seek a graduate education in order to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

Overview

Students can choose to study the whole programme in Hong Kong to obtain a single Master's degree. Or, they can apply for the double degree pathway to obtain two Master's degree, one awarded by HKBU and one by the Grenoble École de Management (GEM).

The Entrepreneurship and Global Marketing MSc programme offered at Hong Kong Baptist University has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, under the double degree pathway, spending one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. This will bring the best sort of global exposure to students.

Programme Aims

  • Provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by an organization.
  • Develop students’ understanding of marketing theory and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalisation.
  • Develop students’ innovative thinking to address issues and problems arising in an organisation and in the social environment.
  • Provide students with a unique opportunity to experience high quality international education delivered by two research-led business schools, where they will interact with faculty and students from different cultures.

Programme Structure

Courses include:

  • Entrepreneurship and Business Opportunities 
  • New Venture Business Planning, Small and Family Business 
  • Accounting and Finance for Entrepreneurs 
  • Strategic Management 
  • Marketing Planning 
  • Socially Responsible Entrepreneurship in an International Context

Key information

Duration

  • Full-time
    • 15 months

Start dates & application deadlines

Credits

42 alternative credits

42–45

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Applicant should have a Bachelor’s degree or equivalent, or with a minimum of 180 ECTS credits, in any discipline from a recognised university or comparable institution.
  • Online Application.
  • Payment of application fee: HKD $450.
  • Proof of English proficiency.

Tuition Fee

To alway see correct tuition fees
  • International

    31837 USD/year
    Tuition Fee
    Based on the tuition of 31837 USD per year during 15 months.
  • National

    31837 USD/year
    Tuition Fee
    Based on the tuition of 31837 USD per year during 15 months.

HKD 248,000

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Entrepreneurship and Global Marketing
-
Hong Kong Baptist University

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