Studyportals Study cover for Marketing of Luxury Goods and Services

Marketing of Luxury Goods and Services

International University of Monaco (IUM)

M.Sc. On Campus
16 months
Duration
18281 EUR/year
18281 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

As Monaco is a unique place for luxury, join us in Msc in Marketing of Luxury to learn from the leaders. This Master is a unique program designed to meet the specific needs of a major market demand and to train students into more specialists in Market research and Digital marketing in a fast-evolving luxury industry. 

Visit the official programme website for more information

Overview

Highlights of the Master of Science in Marketing of Luxury Goods and Services at International University of Monaco (IUM)  

  • This 16-month program entirely taught in English.
  • Follow the unique “Yachting Track” designed in collaboration with the Monaco Yachting Cluster, a panel consisting of the industry-leading experts.
  • Be a part of experiential learning process through e.g. guest speakers, The Mark Challenge & Monaco Symposium, Luxury Hackathon, study trips & more.
  • At the end of the program, you have the possibility to follow the Asian Track in South Korea.

Career:

Future graduates will be prepared for a wide range of career opportunities such as:

  • Brand Manager
  • Sales Manager
  • Marketing Campaign Analyst
  • Product Manager
  • Marketing Manager
  • Web Marketing Manager

Programme Structure

Courses include:

  • Luxury consumer experience
  • Luxury brand management
  • Business Models & transformation
  • Luxury customer experience
  • Market research
  • Trends in Digital and social media

Key information

Duration

  • Full-time
    • 16 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • Academic ability and potential as shown by grades or equivalent tests and examinations
  • Evidence of relevant personal, professional, and educational experience
  • Motivation to study in the chosen field and clearly defined career objectives
  • Leadership potential and personal achievement and interests
  • Uniqueness and contribution to the University’s mission

Tuition Fee

  • International

    18281 EUR/year
    Tuition Fee
    Based on the original amount of 24375 EUR for the full programme and a duration of 16 months.
  • EU/EEA

    18281 EUR/year
    Tuition Fee
    Based on the original amount of 24375 EUR for the full programme and a duration of 16 months.
  • The tuition fee for the January intake is 13 238€
  • The tuition fee for the 16 months programme is 22 375€ 

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Marketing of Luxury Goods and Services
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International University of Monaco (IUM)

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