M.Sc. On Campus

Marketing – Luxury Goods and Services

23750 EUR/full
23750 EUR/full
Tuition fee
Apply date
Start date


At the end of their academic journey, graduates of the Marketing – Luxury Goods and Services program from International University of Monaco (IUM) acquire the tools required to succeed in a rapidly changing globalized business world, ready to shape the luxury market of the future.



The luxury world is facing the significant challenge of gaining new customers while remaining highly exclusive. Moreover, shaping the future of luxury means not only getting accustomed to the digital world but mastering it. It is more than ever crucial to be permanently in touch with the clients’ desires, especially among Millennials.

However, these new dynamics must not evade that luxury is still a product of a “culture of excellence.”

By extending our program portfolio on marketing issues, we want to satisfy the market demand that requires more and more specialists in Market research, Brand management, and Digital marketing, especially in the fast-evolving luxury Industry.

With more than 15 years of expertise in the luxury industry, the International University of Monaco is one of the leading universities in this field with the Marketing – Luxury Goods and Services program at International University of Monaco (IUM).

Programme Structure

Program Highlights
  • Study trip to Geneva at CREA Genève INSEEC U. Group. CREA is a leading educational establishment in Marketing, Communication, Digital Marketing, and Art Direction.
  • The Asian Track with the Luxury Business Institute Korea (LBI), a period of study, discovery sessions, and internship in one of the biggest distributors of luxury, premium, and lifestyle brands throughout Asia.
  • The unique Yachting Track to satisfy the Yachting Industry demands of professionals with a comprehensive set of managerial competencies in luxury sectors.
  • Networking activities and events: seminars, business conferences such as the Digital Day in Geneva and Luxepack in Monaco.

Key information

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at International University of Monaco (IUM) and/or in Monaco, please visit Student Insurance Portal.

Other requirements

General requirements

  • A 3 or 4-year university degree
  • Proof of English proficiency
  • Letter of motivation
  • University degrees and official transcripts
  • CV
  • Passport or ID card photocopy
  • ID picture
  • Proof of English proficiency (TOEFL, IELTS, Cambridge)
  • 60€ application fees
  • Letter of recommendation is not mandatory
  • Face to face
  • Phone interview
  • Skype

Tuition Fee

To alway see correct tuition fees
  • International

    23750 EUR/full
    Tuition Fee
    Based on the tuition of 23750 EUR for the full programme
  • EU/EEA

    23750 EUR/full
    Tuition Fee
    Based on the tuition of 23750 EUR for the full programme

Direct Admission Term 2 tuition: 14,000€.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing – Luxury Goods and Services
International University of Monaco (IUM)


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