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M.B.A. On Campus

Luxury Brand Management

IFA Paris - International Fashion Academy

15 months
Duration
14800 EUR/year
14800 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Luxury Brand Management at IFA Paris - International Fashion Academy is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. 

Overview

This is the initial postulate structuring one of the most sought after postgraduate courses in IFA Paris: The MBA in Luxury Brand Management.

The philosophy of this revamped Luxury Brand Management MBA at IFA Paris - International Fashion Academy is based on the same principles as the other postgraduate courses in IFA Paris:

Discovery:

Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on modules that analyze macro and micro trends in depth.

Experimentation:

While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:

The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The MBA in Luxury Brand Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy:

The West as the “disillusioned” upholder of traditional luxury values:

Participants will spend 2 terms in Paris in order to have access to what the rest of the world considers as the birth place of luxury. More specifically they will analyze why, despite a number of luxury consumers that has more than tripled over the last 20 years, there is a worrying phenomenon of “Backlash” (Bain&Company Inc, 2014 Annual Global Luxury Study) from luxury clients in Western countries?

Programme Structure

  • This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:
  • The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated.
  • In the past 30 years the distribution strategies of the most famous luxury brands and conglomerates have gone through a dramatic change.
  • The concept of rarity has traditionally been associated to the idea of luxury. However, while rarity is still an important factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now strongly resounding within customers’ minds as alternative descriptors.

Key information

Duration

  • Full-time
    • 15 months

Start dates & application deadlines

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Preferably 2 years of professional experience (Internships are taken into account)
  • Bachelor Graduate or significant professional experience in related fields
  • IELTS 6.5 or TOEFL IBT 79 (or equivalence) or proof of study in English, for non-native English speakers
  • Interview (on campus or Skype)
  • Online test

Tuition Fee

To alway see correct tuition fees
  • International

    14800 EUR/year
    Tuition Fee
    Based on the tuition of 14800 EUR per year during 15 months.
  • National

    14800 EUR/year
    Tuition Fee
    Based on the tuition of 14800 EUR per year during 15 months.
  • €12,800 in Paris

Living costs for Paris

1195 - 1778 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Luxury Brand Management
-
IFA Paris - International Fashion Academy

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