M.Sc. On Campus

Marketing Research and Business Analytics

24 months
60220 USD/year
60220 USD/year
Tuition fee
Apply date
Start date


The MS focus in Marketing Research and Business Analytics at Duke University, recommends that the students take core courses in Predictive Modeling, Multilevel and Hierarchical Modeling, Probabilistic Machine Learning that expose them to the basic statistical methods relevant to these areas.


About this Program

Other applied courses of this master in Marketing Research and Business Analytics at Duke University that expose students to the real world data include Statistical Consulting which students can take (but will not receive any credit). Further, the students in this track may consider adding least one and possibly two electives in other programs and departments in consultation with their advisor. These may include relevant courses across various departments offered in the Fuqua School of Business, e.g. Market Intelligence or Decision Modeling or in the Department of Economics, e.g., Introduction to Econometrics.

Programme Structure


  • Time Series and Dynamic Modeling
  • Probabilistic Machine Learning
  • Methods and Models for Categorical Data
  • Statistical Consulting
  • Decision Modeling
  • Econometrics
  • Market Intelligence

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


30 SCH


On Campus

Academic requirements

GPA admission requirements GPA
GRE admission requirements GRE®

Other requirements

General requirements

  • Bachelor's degree in engineering or science from an accredited institution (transcripts required, including an estimated GPA and a grade scale)
  • Statement of Purpose
  • Resume
  • Three recommendations
  • Graduate Record Exam (GRE) or equivalent—official results
  • English Language Testing (TOEFL or IELTS)—official results 
  • Interview and/or a video introduction
  • Nonrefundable application fee of US$75— paid by credit card, or by a check made payable to Duke University

Tuition Fee

To alway see correct tuition fees
  • International

    60220 USD/year
    Tuition Fee
    Based on the tuition of 30110 USD per semester during 24 months.
  • National

    60220 USD/year
    Tuition Fee
    Based on the tuition of 30110 USD per semester during 24 months.

Living costs for Durham

990 - 1670 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Research and Business Analytics
Duke University


Go to your profile page to get personalised recommendations!