Graduates from many disciplines often start their career in a sales path, which many continue to pursue. The majority of these sales roles lack any formal education in the management of the sales effort and the necessary set of values that a formal educational background establishes.
These sales representatives are more prone to adopt the aggressive selling style many companies adopt to meet their sales objectives, usually at the expense of building good relations with the customer base and generating mutual value and benefits. This lack of a strong customer orientation within the sales team often has an adverse impact on the company’s long-term performance.
Simultaneously, the sales profession is being impacted by the rise of digitisation – e-commerce and data analysis is increasingly demanded of the sales workforce. The volume of data now available can give insights into markets that only 10 years ago would have seemed impossible. However, the amount of data available can prove overwhelming so an understanding of the difference between useful and superfluous data and the tools to apply it are now a necessity for sales professionals.
Today’s sales professional increasingly needs to be a hybrid of a customer-oriented executive, big data expert and digital channel guru. To future proof the sales function – and by extension the ability to get goods and services to market – requires the development of a new set of knowledge skills and behaviours.
In response, the Business School at the University of Strathclyde, in partnership with the Hellenic Institute of Sales in Greece, has designed a specialised Sales and Marketing (Greece) masters degree with a digital focus and a stakeholder-centric nature to enhance management knowledge and leadership capabilities of sales professional roles.
This course aims to:
- provide a broader and holistic understanding of the (salesperson) role within the organisation
- equip the graduates with the set of skills salespeople require today, before they can meet the challenges associated with a career in sales to the mutual benefit of both the individual and the employer
- enhance the employability and career prospects of the graduates from the course
- The Reflective Leader
- Managing Digital Transformation
- Managing People in Organisations
- Negotiation Skills and Sales Techniques
- Finance Management
- Contemporary Marketing Strategy
- Supply Chain Management & Forecasting & Demand
- Account Management & Customer Relations
- Strategic Sales Management
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
DisciplinesMarketing Management Studies Digital Marketing View 8 other Masters in Marketing in Greece
We are not aware of any academic requirements for this programme.
- hold a degree from a UK university, or equivalent academic qualification from a comparable non-UK institution. If you studied for your undergraduate degree at a non-UK institution we'll need a copy of your degree transcript. Professional qualifications will also be considered
- two year’s full-time postgraduate experience in a sales or sales support role within an organisation is desirable, however those without relevant work experience will also be considered
- Details of fees are available from our partner in Greece. Please note that fees can be paid in instalments and a study loan scheme is also available.
Living costs for Athens
Apply and win up to €10000 to cover your tuition fees.