M.Sc. On Campus

Sales and Marketing (Greece)

24 months
Tuition fee
Apply date
Start date


The Sales and Marketing (Greece) programme at the University of Strathclyde is a unique partnership between the Hellenic Sales Institute and Strathclyde Business School future-proofs the management development needs of sales professionals in Greece and offers you the opportunity to gain an internationally recognised qualification.


Graduates from many disciplines often start their career in a sales path, which many continue to pursue. The majority of these sales roles lack any formal education in the management of the sales effort and the necessary set of values that a formal educational background establishes.

These sales representatives are more prone to adopt the aggressive selling style many companies adopt to meet their sales objectives, usually at the expense of building good relations with the customer base and generating mutual value and benefits. This lack of a strong customer orientation within the sales team often has an adverse impact on the company’s long-term performance.

Simultaneously, the sales profession is being impacted by the rise of digitisation – e-commerce and data analysis is increasingly demanded of the sales workforce. The volume of data now available can give insights into markets that only 10 years ago would have seemed impossible. However, the amount of data available can prove overwhelming so an understanding of the difference between useful and superfluous data and the tools to apply it are now a necessity for sales professionals.

Today’s sales professional increasingly needs to be a hybrid of a customer-oriented executive, big data expert and digital channel guru. To future proof the sales function – and by extension the ability to get goods and services to market – requires the development of a new set of knowledge skills and behaviours.

In response, the Business School at the University of Strathclyde, in partnership with the Hellenic Institute of Sales in Greece, has designed a specialised Sales and Marketing (Greece) masters degree with a digital focus and a stakeholder-centric nature to enhance management knowledge and leadership capabilities of sales professional roles.


The Sales and Marketing (Greece) programme at the University of Strathclyde aims to:

  • provide a broader and holistic understanding of the (salesperson) role within the organisation
  • equip the graduates with the set of skills salespeople require today, before they can meet the challenges associated with a career in sales to the mutual benefit of both the individual and the employer
  • enhance the employability and career prospects of the graduates from the course
Meeting the aim and objectives of the proposed course aligns perfectly with the University’s positioning as the place of “useful learning”. Sales is a key role for almost every company because of the direct impact on revenue; improving sales skills has a significant effect on salespeople's performance.

Programme Structure

Courses include:

  • The Reflective Leader
  • Managing Digital Transformation
  • Managing People in Organisations
  • Negotiation Skills and Sales Techniques
  • Finance Management
  • Contemporary Marketing Strategy

Key information


  • Part-time
    • 24 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Academic requirements

  • hold a degree from a UK university, or equivalent academic qualification from a comparable non-UK institution. If you studied for your undergraduate degree at a non-UK institution we'll need a copy of your degree transcript. Professional qualifications will also be considered
  • two year’s full-time postgraduate experience in a sales or sales support role within an organisation is desirable, however those without relevant work experience will also be considered
We may ask you to undertake a formal interview to discuss your achievements and aspirations.

Tuition Fee

  • Details of fees are available from our partner in Greece. Please note that fees can be paid in instalments and a study loan scheme is also available.

Living costs for Athens

595 - 760 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sales and Marketing (Greece)
University of Strathclyde


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