24 months
731 USD/credit 10965 USD/year
731 USD/credit 10965 USD/year
626 USD/credit 9390 USD/year
Tuition fee
Apply date
Start date


The Master of Science in Marketing (online) from the AACSB Accredited CU Denver Business School of University of Colorado Denver builds your expertise in marketing management, communication, and analytical decision-making and prepares you to thrive as a leader within a marketing team.


Master of Science in Marketing (online) program from University of Colorado Denver is created for actively working professionals who are looking to take the next step in establishing a marketing career. Whether you’re currently a marketing professional or you’re looking to transition into a marketing role, this degree will give you the broad foundation and specialized skills you need to stay competitive in the ever-changing landscape of marketing.

Master’s in Marketing Degree Specializations

Brand Communications in the Digital Era

In today’s evolving digital landscape, it is essential for marketers to have a strong understanding of the ways consumers connect with companies. Throughout the Brand Communications specialization, you’ll learn how to combine brand-building strategies with traditional and digital marketing tools. You’ll study topics in brand identity, integrated marketing communications, data analytics, SEO, social media marketing, and more. This specialization will prepare you for a career in a variety of marketing management roles, from advertising and promotions to public relations and brand management.

Marketing Intelligence & Strategy in the 21st Century

Great marketing is both a science and an art, and companies are in need of marketing professionals who are passionate about thinking outside the box to solve business challenges. The Marketing Intelligence and Strategy degree specialization is designed for students who are interested in leading marketing intelligence teams and developing innovative strategies that make a lasting impact. 

Your courses will dive into topics in big data customer relationship management, marketing research, branding integration, consumer psychology, IT applications, and more. You’ll discover how to balance strategy and intelligence to develop successful marketing plans based on consumer data and market insights.

Marketing & Global Sustainability

Now more than ever, companies around the globe need to focus on developing smart, sustainable brands that can lead the way into the future. The Marketing and Global Sustainability specialization focuses on the role of sustainable marketing in for-profit and nonprofit companies from a global perspective. 

Throughout your courses, you’ll gain valuable insight into corporate social responsibility, sustainable business practices, life-cycle analysis, corporate sustainability reporting, global climate change, and sustainability as a competitive advantage. Your global sustainability specialization will prepare you for sustainable marketing management roles that allow you to make a positive impact on the world through your work.

General Marketing Track

Well-rounded and experienced marketing professionals are in high demand, and our marketing program is designed to give you the expertise you need to stand out in a competitive job market. If your career goals aren’t aligned with one of our three specializations, you’ll have the opportunity to customize your marketing degree program to match your unique interests. 

Your general marketing program gives you the ability to choose your own electives in areas such as marketing communication strategy, digital media, marketing analytics, global sustainability, and more. You’ll develop a deep understanding of the digital marketing tools and strategies you need to confidently move into leadership roles within a marketing team.

Programme Structure

Courses include:

  • Marketing Dynamics in the 21st Century
  • Marketing Strategy
  • Marketing Challenges at the Global Frontier
  • Services Marketing for Traditional and Creative Industries
  • Market Research Analytics
  • Consumer Intelligence – Psychology and Behavior

Key information


  • Part-time
    • 24 months

Start dates & application deadlines


30 SCH



Academic requirements

GRE admission requirements GRE®
GMAT admission requirements GMAT

Other requirements

General requirements

  • $50 application fee for domestic applicants; $75 fee for international applicants
  • Online application
  • Official transcripts from every college or university attended
  • Essay responses
  • Resume/CV
  • Letters of recommendation, if applicable
  • GRE or GMAT test scores, if required
  • English Language Proficiency scores (international applicants only)

Tuition Fee

To alway see correct tuition fees
  • International

    10965 USD/year
    Tuition Fee
    Based on the tuition of 731 USD per credit during 24 months.
  • National

    10965 USD/year
    Tuition Fee
    Based on the tuition of 731 USD per credit during 24 months.
  • In-State

    9390 USD/year
    Tuition Fee
    Based on the tuition of 626 USD per credit during 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing (online)
University of Colorado Denver


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