12 months
Duration
35900 GBP/year
30200 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Luxury Business MA program offered at Sotheby's Institute of Art gives a nod to the more general trend in the high-end cultural and creative industry to synergise, break barriers, and find original ways of engaging with markets and audiences on a wider scale.

Overview

Luxury isn’t what it used to be. Shifts in consumer values, buying power, access, and technology are shaping an innovative and dynamic luxury market. The Sotheby’s Institute MA in Luxury Business examines this sophisticated industry as it is diversifying and expanding, and explores synergies with other industries and cultural landscapes, such as the art world. The luxury industry has been expanding constantly over the years, with positive growth in both key sectors, i.e. luxury personal goods and luxury experiences. Art and luxury have a long and fascinating history of influencing each other to create timeless, aspirational experiences.

The MA in Luxury Business responds to the recent creation by Sotheby’s auction house of a Luxury, Art and Objects division as one of the two major divisions of the company.  Building on the Institute’s high level academic knowledge and industry expertise, the program adds a specific focus on transferrable skills and professional development. Through privileged access to industry experts and iconic institutions, graduates are equipped with the intellectual, theoretical, and personal skills to advance their careers in the luxury business.

Academic Structure

The MA in Luxury Business prepares students to specialize in the innovative and ever-changing luxury industry. Students will examine luxury’s social, historical and cultural evolution. They will critically reflect on how luxury businesses deliver value to their markets through specific branding and marketing strategies. They will become familiar with the sectors of the industry and its players, and with the financial, legal and strategic elements of business management in luxury. They will also consider intersections with other high-value cultural industries, particularly art. Graduates of this program will contribute to a growing area of expertise in the global luxury market and will be proficient in navigating both the business and the creative side of the field. The program is designed for students who wish to gain an in-depth understanding of luxury as an economic sector and a cultural phenomenon and who intend to pursue careers in this growing and dynamic field. The approach is a combination of rigorous academic study along with continuous professional development through direct access to key market players and industry experts. The program takes advantage of the privileged location of London, one of the global cultural and financial hubs for luxury, and other high-end creative and cultural sectors. Thus students will access luxury venues in London, exploring the creative and commercial processes as implemented in business practice.

The Master’s degree is awarded for 120 taught credits across two semesters, as well as the completion of a 60-credit dissertation over the course of an additional semester. The MA in Luxury Business is organized around 3 main curricular themes, each with further modular specifications:

Luxury in Context: the concept, the business. This unit introduces the students to the concept of luxury and its historical development. It considers luxury across different cultural contexts and examines the different ways in which luxury has been experienced, interpreted, and questioned. The unit delves into the social and economic processes through which luxury became a structured industry, and considers its evolution to the present.

The Luxury Market: explores consumer behaviour in luxury, omnichannel marketing and engagement strategies, as well as notions of branding. Teaching is constructed around practical business cases within the industry.

Managing a Luxury Business:  emphasizes the structure and operations of the luxury business (law, finance) as well as shaping forces like sustainability, ethics, and CSR. It also considers  professional attitudes and etiquette/netiquette required in the industry, as well as self- branding; leadership; entrepreneurship and intrapreneurship.

Programme Structure

  • Graduates of this program will contribute to a growing area of expertise in the global luxury market and will be proficient in navigating both the business and the creative side of the field. 
  • The program is designed for students who wish to gain an in-depth understanding of luxury as an economic sector and a cultural phenomenon and who intend to pursue careers in this growing and dynamic field. 
  • The approach is a combination of rigorous academic study along with continuous professional development through direct access to key market players and industry experts. 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

CATS credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

To be eligible for admission, applicants must have earned a bachelor's lower second-class honors (2:2) degree or its equivalent from an accredited institution by the date on which they enroll at the Institute. Please be advised that a bachelor’s degree or its equivalent is a mandatory requirement, work experience cannot be accepted in lieu of this qualification. Applicants should demonstrate the following skills:

  • The ability to perform at a postgraduate level, as indicated by academic achievement and recommendations.
  • Knowledge of art history. Applicants without an art history background might receive conditional offers based on completing pre-requisite coursework.
  • Excellent verbal and written communication and analytical skills. 
  • Professional experience is not a required element of our application process, however relevant employment and/or internships enhance a student’s application.

Tuition Fee

To alway see correct tuition fees
  • International

    35900 GBP/year
    Tuition Fee
    Based on the tuition of 35900 GBP for the full programme during 12 months.
  • National

    30200 GBP/year
    Tuition Fee
    Based on the tuition of 30200 GBP for the full programme during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Luxury Business
-
Sotheby's Institute of Art

Wishlist

Go to your profile page to get personalised recommendations!