11 months
1046 USD/credit 31380 USD/full
1046 USD/credit 31380 USD/full
Tuition fee
Apply date
Start date


Learn to leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. This online Marketing Analytics and Insights master's degree program at Pennsylvania State University can help you articulate marketing's return-on-investment to stakeholders across your organization.


The Master’s in Marketing Analytics and Insights at Pennsylvania State University empowers today’s marketer by helping them embrace technology and analytics tools to maximize their organization’s marketing investment.

Instead of drowning in complex and disparate marketing data, you will learn to integrate, visualize, and leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. You can apply this knowledge to:

  • design and implement results-oriented digital marketing campaigns
  • maximize campaign effectiveness by determining ideal contact frequency and timing
  • demonstrate marketing ROI beyond intermediate marketing metrics
  • measure social media influence and its impact on your brand
  • calculate brand valuation and effectively communicate it to stakeholders
  • assess ecommerce trends and customer preferences
  • determine customer lifetime value to improve customer selection and optimal marketing research allocation 


  • Breadth of Program. The master’s degree program is comprehensive, covering a wide range of analytics-related topics, including digital marketing analytics, customer analytics, and brand analytics. You’ll be better prepared to tackle a wide range of marketing challenges.
  • Two Credentials, One Path. Four of the ten courses in the master’s degree satisfy the requirements for earning the Graduate Certificate in Marketing Analytics. Our integrative curriculum allows you to earn an additional credential while pursuing graduate studies. A separate application is required.
  • Experiential Learning. The program delivers core business knowledge through high-impact experiential learning and team-based projects focused on real-world data sets and business cases. 
  • World Class Faculty. You will take classes from accomplished Smeal faculty—experts who research and understand best practices in the fields of marketing management, marketing analytics, and business ethics. Our professors are respected experts in their fields, renowned for their cutting-edge research and passion for teaching. 

Programme Structure

Courses include:

  • Ethical Leadership
  • Marketing in a Global Environment
  • Marketing Analytics
  • Driving Business Success with Marketing Analytics
  • Evaluating Marketing Communications in the Digital World
  • Data-Driven Customer Acquisition and Retention 
  • Analytics for Brand Management and Customer Experience

Key information


  • Part-time
    • 11 months

Start dates & application deadlines


30 SCH



Academic requirements

GPA admission requirements GPA

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Pennsylvania State University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

  • For admission to the Graduate School, an applicant must hold either (1) a baccalaureate degree from a regionally accredited U.S. institution or (2) a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution.
  • Official transcripts from each institution attended, regardless of the number of credits or semesters completed.
  • GPA and Test Scores — Baccalaureate degree with a 3.0 minimum undergraduate GPA (or equivalent).
  • English Proficiency
  • References (2)
  • Statement of Purpose — Describe how your professional experience and goals align with the Master’s in Marketing Analytics and Insights. Please do not exceed 500 words.
  • Vita or Résumé

Tuition Fee

To alway see correct tuition fees
  • International

    31380 USD/full
    Tuition Fee
    Based on the tuition of 1046 USD per credit during 11 months.
  • National

    31380 USD/full
    Tuition Fee
    Based on the tuition of 1046 USD per credit during 11 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Analytics and Insights
Pennsylvania State University


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