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Master On Campus

Integrated Marketing Communication

University Sains Malaysia

12 months
Duration
6720 USD/year
3580 USD/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Integrated Marketing Communication at University Sains Malaysia is a contemporary approach in marketing communication that highlights the strategic process used to plan, execute and evaluate measurable brand communications programmes through strategic integration of different media such as advertising, Internet marketing, public relations, direct marketing and sales promotion.

Overview

Keeping in line with University Sains Malaysia’s motto of “Kami Memimpin” (‘We Lead’) the Integrated Marketing Communication programme was first introduced in February 2012 at the Institute of Postgraduate Studies USM@KL, Wisma Sejarah, Jalan Tun Razak, Kuala Lumpur. In response to various technological advancement largely driven by the Fourth Industrial Revolution, the programme has undertaken an extensive curriculum review since early 2020, before it was reintroduced in early 2021.

What you'll study

The new curriculum reflects a digital-first, data-driven, real-world ready and future-focused curriculum that specifically designed to produce professionals who can navigate effectively between the analytical and creative challenges of IMC through strategic integration of different media in facing with various demands and challenges of the Fourth Industrial Revolution. Upon completing the course, graduates can pursue careers as media specialists, senior marketing executives, sales and promotion managers, public relations consultants, digital communication experts and senior media planners.

With more than 90% of its students are working adults, the programme has managed to attract numerous applications from media professionals in advertising, broadcast, print and digital media, corporate communication, sales and marketing industries from various countries such as Saudi Arabia, Maldives, China, Canada, Nigeria, Bangladesh, Libya and Indonesia.

Programme Structure

Core subjects:

  • Fundamentals of IMC
  • Consumer Psychology
  • Research Methods in IMC
  • Strategic Branding and Marketing
  • Content Ideation
  • Brand Touch Point Management

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Credits

42 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Required

Other requirements

General requirements

  • Bachelor's degree
CGPA of at least 2.75 / 4.00; orCGPA between 2.50 - 2.74 with the following additional conditions: or
  • Research experience for at least one year; or
  • Work experience in related field for at least one year; or
  • At least one (1) academic publication in the relevant field; or
  • Grade B for major / elective courses; or
  • Grade B+ for final year project
CGPA between 2.00 - 2.49 (Bachelor's Degree with Honours) with the following additional conditions: or
  • Research experience for at least five (5) years; or
  • Work experience in related field for at least five (5) years; AND
  • At least one (1) academic publication in the relevant field; or
  • Grade B for major / elective courses; or
  • Grade B+ for final year project
  • APEL A (Level 7)

Tuition Fee

To alway see correct tuition fees
  • International

    6720 USD/year
    Tuition Fee
    Based on the tuition of 6720 USD for the full programme during 12 months.
  • National

    3580 USD/year
    Tuition Fee
    Based on the tuition of 3580 USD for the full programme during 12 months.

Local Tuition Fee : 360.00 X 42 Units = 15,120.00* MYR

Living costs for George Town

1755 - 2203 MYR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Integrated Marketing Communication
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University Sains Malaysia

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