18 months
10550 GBP/year
9500 GBP/year
Tuition fee
Apply date
Start date


Arden’s dual-accredited MSc Digital Marketing provides you with a real-world look at the growing industry of digital marketing and equips you with the tools to thrive in this field with an analytical scope and creative edge.

Visit the official programme website for more information


Let your creativity shine in your work with the knowledge and skills developed on Arden University’s online MSc Digital Marketing programme. This online master’s course is accredited by the Chartered Institute of Marketing (CIM) and  allows you to enhance your marketing expertise and stay at the forefront of emerging digital trends in the industry.

The MSc Digital Marketing offered by Arden University Online provides an in-depth look into the future of marketing whilst instilling invaluable research and analytical skills that can be applied to a range of career paths. On this master’s programme you’ll explore the most studied theories of marketing whilst diving into best practices in digital communication. 

Why study this master’s programme

  • The field of digital marketing continues to grow each year and a strong understanding of best practices and trends will keep you at the forefront of the industry. 
  • The flexible nature of online courses allows you to study according to your own schedule, so you can work and keep up with your other daily commitments.
  • The transferable career skills you develop during this course will benefit you no matter what professional role you choose.
  • You’ll have 24/7 access to additional learning resources, Student Support,  and Arden’s careers portal.
  • You will learn from experts who have first hand experience in digital marketing.

Programme accreditation and careers

This online master’s programme is proudly accredited by the Chartered Institute of Marketing (CIM) and provides students  with the skills to thrive in the digital marketing industry. 

Based upon experience in the  industry and other education in the digital marketing field, graduates could go on pursue roles such as digital marketing manager, senior marketing executive, social media analyst, brand manager, email marketing specialist, head of sales and marketing, and many other rewarding positions.

What you will learn during this programme

  • The processes of designing and implementing marketing strategies in the digital business environment. 
  • Major challenges presented by “big data” sets in today’s marketing context. 
  • How to evaluate and analyse marketing focused data sets relating to areas such as consumer behaviour, brands and communications.   
  • Relevant proprietary software in digital marketing programmes and their potential and effectiveness.

Assessment methods

During your studies, you will be assessed on your knowledge and understanding of the course materials through a variety of methods such as:

  • Negotiated assessments
  • Reflective analyses
  • Marketing plans
  • International case study analysis
  • Digital marketing campaigns
  • Software appraisals
  • Report writing
  • Professional portfolio building 
  • Digital business transformation project


Digital Marketing Institute (DMI)

The DMI is the gold standard in digital marketing certification worldwide.

Chartered Institute of Marketing (CIM)

Gain free membership and exclusive access to resources and networking during your studies.

Programme Structure

Core modules 

  • The digital marketing environment 
  • Marketing in the digital and social media environment 
  • Digital marketing communications and brand strategy  
  • Digital marketing research, AI, analytics and evaluation 
  • Digital customer relationship management  
Elective, choose one 
  • Managing cloud-based business solutions  
  • Acquisition, conversion & retention strategies 
  • Managing user and customer experience  
  • Analysing big data
Final project 
  • Digital business transformation project 

Key information


  • Part-time
    • 18 months

Start dates & application deadlines


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT





Academic requirements

GPA admission requirements GPA
Lower Second Class

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Arden University Online and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent
If you don’t meet the academic requirements for admission, we still encourage you to apply if you can demonstrate that you have the motivation for this course. This could be through proving that you have suitable work experience, usually 5 years in a senior role. 

Tuition Fee

To alway see correct tuition fees
  • International

    10550 GBP/year
    Tuition Fee
    Based on the tuition of 10550 GBP per year during 18 months.
  • National

    9500 GBP/year
    Tuition Fee
    Based on the tuition of 9500 GBP per year during 18 months.


You can save £1,000 when you apply early! Please note that the Early Bird Offer cannot be used with top-up programmes or short courses, and cannot be combined with other offers. All you need to do is submit your application and secure your place within 7 days of receiving your offer letter and before Dec 12th, 2022.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Digital Marketing
Arden University Online


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